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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic
A dinner with James Bidwell

A dinner with James Bidwell

This Business Leader Dinner on 12 April will be chaired by Alan Giles of Fat Face and will comprise an exclusive store tour of Anthropologie's second European store in the beautiful former Antiquarius building on the Kings Road, hosted by James Bidwell, followed by dinner at the nearby Bluebird restaurant. In an informal discussion over dinner we will explore some of the broader strategic and marketing issues raised by this exciting new arrival, such as how do retailers successfully adapt when moving to a new geographical region? Find out more | book
Mark Earls

Makes You Think

Our second 'Makes You Think' session comes from the frontiers of marketing and human behaviour. Mark Earls, author of the Herd, who will be sharing his dogma busting challenge that the ultimate marketing is not one-to-one marketing but Herd marketing. The latest science shows we're much less individual than we think we are and far more influenced by other people than we would care to admit. We're designed for a world of other people and what we do to each other has far greater effect than traditional 'persuasion marketing'. Mark will help us challenge the way we think about marketing. Find out more | book
A dinner with Patrick Allen

Join us for a Fellows Dinner with Rob Goffee

Join us on the evening of 28 April to hear Patrick Allen, director of marketing for the Co-operative Group, talk about the impressive turnaround of the Co-op brand and its ambitious plans for the future. During his tenure, profit has risen significantly while marketing costs have been reduced by £6 million. The Co-operative brand has also moved from outside the top 100 brands to number 24 – just two places behind Marks & Spencer - and has seen its brand value increase from £147m to £2.2 bn. Find out more | book

60 Seconds

This week in 60 Seconds we'd really like to hear your bright ideas to help us help you! If youre thinking modern marketing is all about one-to-one dialogue, our Makes You Think series of events might just make you reconsider. We've also got news on how a night out with your friends could help a great cause and step two on becoming a bolder marketing leader from Steve Radcliffe.

This is no ordinary debate

Marketers should be free to use any customer data they wish, or should they? More Th>n's Pete Markey, The Guardian’s Michael Cross, Communisis’s Charles Ping and Paul Alexander from Beyond Analysis can’t agree. Fortunately, Jerry Wright, CEO of the ABC will be presiding over our panel debate on 25 March from 6.30pm, at the Royal College of Physicians. Audience participation compulsory. Find out more | book

An interview with our president

Roisin Donnelly, corporate marketing director, UK and Ireland, P&G and The Marketing Society’s new president tells us a secret about dancing and says she wants marketing leaders to take more risks in what they do. Click here for one of our many exclusive interviews.

Makes you think

Our recent inaugural 'Makes You Think' session with John Kearon, Chief Juicer of BrainJuicer made us all Think Differently and satisfied the synapses of an audience of over 90 senior marketers who picked up a mind virus or two from John's Me-to-We Research ideas. The interactive Think Tank encouraged us all to get involved, once we learnt all 'Humans are copying machines'. Video footage of last night will be available on the member’s area of our website soon and members can view the presentation by clicking here.

The Carbon Trust

The Carbon Trust and The Marketing Society debated whether ‘Consumers will ever care about carbon? And whether brands can make a difference?’. We heard from Tom Delay, CEO, Carbon Trust, Jo Kenrick, chair of The Marketing Society’s MayDay Alliance, Rita Clifton, chairman, Interbrand and Ruth Giradet, corporate responsibility director, Tesco plc that ‘carbon should be the new currency’ as most low carbon footprint products are cheaper for the consumer. We learned from Ruth Giradet’s task of making more of Tesco’s 40000 products support the Carbon Trust Standard. If you missed it or would like to watch it all again, videos will be available shortly.


The Future of Marketing

Partner of the Month 
PFM (Pre Family Men) Unplugged
 

Microsoft Advertising
Microsoft Advertising spans the globe with advertising opportunities on media such as MSN, Windows Live, Xbox and more. Part software company with powerful innovations, and part media company with global properties, we bring both our technical and creative sides to the table to deliver Innovation, relevance, insight and results.

Our latest research reveals Pre-Family Man: the transitional period between leaving school and starting a family. Pre-Family Man carefully balances responsibility, hedonism and change. He uses digital technology across the whole spectrum of his life, especially in his closest relationships. We shed light on this under-researched audience using both quantitative and qualitative techniques, and reveal the new opportunities for advertisers to connect with him.

Click here for more information

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