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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

The Marketing Society Masterclass

Learn how to build customer trust by reliably delivering a promise, drive the market and get further ahead by occasionally innovating beyond the familiar. Join our one-off masterclass on 19 March with leading-edge thinker and writer Professor Patrick Barwise, Emeritus Professor of management and marketing at the London Business School, and co-author of Beyond the Familiar.

To register your interest in attending, please email us.

2012 Awards for Excellence

On 17 January we played host to an inspiring evening where we heard advice from five distinguished marketing leaders on award-winning marketing, just in time to enter our Awards for Excellence.
We heard Fiona McAnena, brand director, Bupa, Chris MacLeod, director of group marketing, TFL, Sarah Speake, strategic marketing director, Google and Ian Armstrong, global communications director, Jaguar.

For those of you unable to attend, we’ve summarised a snapshot of the advice on our blog.

Paul Polman, Unilever

Annual Lecture with Paul Polman

The Guardian Professional Network recently ran a story about the determination of business leaders to create new models for sustainability in 2012, saying, “Despite numerous gloomy predictions, there is precious little sign that mainstream business is going soft on sustainable development.” The article mentioned Unilever’s CEO Paul Polman who has said that “we have a unique opportunity... to bring about ‘mindful’ consumption”. It is inspiring to hear the optimism of such a prominent business leader at the start of the new year, and we are thrilled that Paul Polman is delivering our Annual Lecture this spring.

World Economic Forum

Davos 2012
Davos 2012. Bill Gates. David Cameron. Imran Kahn. Eric Schmidt. Tim Berners-Lee. Tony Blair. And the Marketing Society’s president, Amanda MacKenzie. She’s in Davos this year. Read her thoughts on the World Economic Forum Annual Meeting on our Blog.

Member Welcome Evening
Our member welcome evenings are a brilliant opportunity to meet other members, both new and seasoned, and to chat with our team to find out about how to get the best from your Marketing Society membership. We hold these evenings every couple of months and the next one is on 2 February, at Soho House in London. To let us know you would like to come along, email us.


Soho House
Digital Revolution | The Marketing Society

Help us improve and be rewarded
We are working on an exciting re-launch of The Marketing Society’s website, and we need your help. By taking part in a quantitative research survey you’ll be making a big contribution to our website improvements – and we have Annual Lecture tickets with Paul Polman to give away to five members who help us out. 

Under the Spotlight in London, 2012
Barbara Cassani, founder of low-cost airline Go, also established the successful London 2012 Olympic Bid as chairman then vice-chairman. On 13 March, hear Barbara interviewed at Vinopolis, London, in the first of our Under the Spotlight evenings in London’s Olympic year.


Nicola Horlick | Fellows Dinner

Marketing and the City
Following our recent Fellows Dinner with Nicola Horlick, CEO, Bramdean Asset Management at The Trafalgar Hotel, our chief executive shares his first thoughts on how marketing can represent itself better to the City. Read Hugh's thoughts in full on The Marketing Society Blog.

Partner of the Month 
BT

BT operates in more than 170 countries and is one of the world’s leading communications services companies. They supply networked and IT services to governments, large and multinational companies, consumers and small businesses.

Thanks to BT, more homes in Britain now have access to broadband than have access to mains water. In 2008 they became the Official Communications Services Partner and a Sustainability Partner for the London 2012 Olympic and Paralympic Games. Two years ago they also became a Premier Partner of the Cultural Olympiad, further strengthening their role at the heart of the biggest event the UK will stage in the next decade. Being responsible and sustainable is a big part of BT’s values, and they are proud to be one of the UK’s most trusted brands. Find out more at www.btplc.com

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