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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic
Barbara Cassani, Go

Under the Spotlight in 2012

Barbara Cassani, founder of low-cost airline Go, also established the successful London 2012 Olympic Bid as chairman then vice-chairman. On 13 March, hear Barbara interviewed in the intimate surroundings of Vinopolis, London, for the first of our Under the Spotlight evenings in London’s Olympic year.

To secure your place please email us or call 020 8973 1360.

2012 Awards for Excellence

It’s time to start gathering your stories and statistics for your entry to the Awards for Excellence 2012. Tell us about sales, profit and market share – and tell us a great story too. Hugh Burkitt’s seven tips are: 1/ Focus on the results. 2/ Tell us the hard numbers. 3/ Remember that 75% of winners come from client/agency teams. 4/ Be aware that key client data can be kept confidential. 5/ Learn from past winners. 6/ 6/ Make the case study easy to read, and finally 7/ Start putting your entry together now. 

Sir Martin Sorrell, WPP

Sir Martin Sorrell’s luxury item

We are most excited to let you know that Sir Martin Sorrell, CEO, WPP, will speak at next year’s Annual Conference. You might have heard him on Radio 4’s Desert Island Discs – if not, catch it here – when he said of his work, “It’s more interesting than it’s ever been. The shifts in economic, political and social power across the world are formidable and very interesting.” Kirsty Young’s desert island castaways are allowed to take one luxury item with them; when told he wasn’t allowed an iPad, a BlackBerry, or in fact any electrical item, Sir Martin Sorrell was stumped for a moment before deciding on a cricket bat and ball. Register your interest for our 2012 Annual Conference here.
Faris Yakob

What do advertising agencies do? by Faris Yakob
Faris Yakob, chief innovation officer at MDC Partners, says we shouldn’t be asking what advertising agencies do – we should be asking what are advertising agencies for? Read Faris' post in full on The Marketing Society blog.

Annual Lecture with Paul Polman
The Guardian Professional Network ran a story about the determination of business leaders to create new models for sustainability in 2012. The article mentioned Unilever’s CEO Paul Polman who has said that “we have a unique opportunity... to bring about ‘mindful’ consumption” and we are thrilled that Paul Polman is delivering our Annual Lecture this spring.
Paul Polman, Unilever
Annual Conference

Full speech videos online 
We have made all the speeches from the conference available to members in our video library online. Whether you were at the Conference and want to recap, or you’d like to catch up with what you missed, you can view the full speeches by Willie Walsh, Andy Fennell, Heston Blumenthal and Roberto Giolito. These videos are exclusive to our members – click here to access them. 

Help us improve and be rewarded
We are working on an exciting re-launch of The Marketing Society’s website, and we need your help. By taking part in a quantitative research survey you’ll be making a big contribution to our website improvements – and we have Annual Lecture tickets with Paul Polman to give away to five members who help us out.
Digital Revolution | The Marketing Society

Nicola Horlick | Fellows Dinner

Marketing and the City
Following our recent Fellows Dinner with Nicola Horlick, CEO, Bramdean Asset Management at The Trafalgar Hotel, our chief executive shares his first thoughts on how marketing can represent itself better to the City. Read Hugh's thoughts in full on The Marketing Society Blog.
Partner of the Month 
BT

BT operates in more than 170 countries and is one of the world’s leading communications services companies. They supply networked and IT services to governments, large and multinational companies, consumers and small businesses.
Thanks to BT, more homes in Britain now have access to broadband than have access to mains water. In 2008 they became the Official Communications Services Partner and a Sustainability Partner for the London 2012 Olympic and Paralympic Games. Two years ago they also became a Premier Partner of the Cultural Olympiad, further strengthening their role at the heart of the biggest event the UK will stage in the next decade. Being responsible and sustainable is a big part of BT’s values, and they are proud to be one of the UK’s most trusted brands. Find out more at www.btplc.com

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