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Market Leader 

Essential reading this week from the latest edition of our quarterly journal, Market Leader, it’s all about marketing in a downturn. Join today to read Matthew Lynn’s article on Starbucks: decline of the empire. more>
Winning in the downturn

Now, more than ever, we need to be as good at marketing as we can be. Book a place at our Annual Conference on 25 November and hear
from Marketing Winners like Sir Keith Mills,
Levi Roots, founder of Reggae Reggae Sauce,
Jill McDonald, CMO McDonald’s and Simon
Clift, CMO, Unilever. You can’t afford to miss it.
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Fellows advice

We’ve been asking our Fellows for advice on how marketers can cope in the credit crunch. These words of wisdom will be compiled in the next edition of Think. Here’s one for starters. “Focus, focus, focus. Do what you do brilliantly and look for the opportunities that only come when the economy is tough,” James Bidwell, CEO Visit London. more>
Feeling left out? 

If you were a member of the Marketing Society, you would have unlimited access to the archives of our publications Market Leader and Think, examples of best practice from The Marketing Society Awards for Excellence and a video library featuring the speakers from our events.  
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