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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic
Mark Foster

Power of Sport

Sport, a global industry worth $118 billion, has the power to create fierce loyalties and gigantic audiences. On 15 June, sip an energy drink and throw yourself into our Power of Sport Conference, a half-day event in the BT auditorium packed with talks, games, and practical sessions all designed to explore the opportunities sport presents to brands. Our speakers include five-time Olympian, Mark Foster (pictured), Steve Williams, reigning Olympic Rowing Champion, Suzi Williams, BT, and Roisin Donnelly, P&G. Be a sport and book your place.

Under the Spotlight with Sir Terry Leahy

Since stepping down as CEO of Tesco just over a year ago, Sir Terry Leahy has, characteristically, been pretty busy. Now a special adviser to US private equity firm, Clayton Dubilier & Rice, he works tirelessly as a champion of entrepreneurial businesses and education and is also involved with various charities. He has also found time to write a book – Management in 10 Words. Join us to hear one of Britain’s top businessmen talk about his career and the things that have inspired it.

Dido Harding

Annual Conference 2012

At this year’s Annual Conference, leading speakers and thinkers from the worlds of business, sport, media and technology will share with us their thoughts on this year’s theme – world class performance. We are delighted that respected broadcaster Kirsty Wark will be hosting the event and that Dido Harding (pictured), CEO of TalkTalk, has now been added to our already impressive list of speakers. This year, tickets are being offered exclusively to members. Last year was a sell-out – book early to avoid disappointment.
Amanda MacKenzie

Amanda Mackenzie on film
During 2011, Steve Henry and Alex Gulland set themselves the task of exploring the controversial and complex subject of The Future of Advertising. This week our president, Amanda Mackenzie Chief Marketing & Communications Officer Aviva Plc, who believes marketing is becoming the industry she wants it to be. Watch the interview on our blog.

Shortlist announced
Unilever has received the most nominations in the shortlist for this year’s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its ‘Lynx Excite’ campaign. See if your brand has been nominated this year on our Shortlist page.

Awards for Excellence
Lynx Secrets

Talking Points: Hidden Treasures
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas that get people talking. This week IKEA and Lynx go out of their way to keep fun secrets that go on to get plenty of attention. Read more on The Marketing Society Blog.

Inspiring Minds- Sports and Marketing
Look at insights into how athletes, brands and sports bodies are becoming more commercial in their approach to sports marketing. Speakers including Kevin McQuillan, managing director of Material UK who will look into the challenges and objectives in the sports marketing mix. Book your place.

Kevin McQuillan
Phil Rumbol

Can social-media slip-ups have a lasting effect on a brand?
As part of our partnership with Marketing magazine we spark debate amongst senior members of The Marketing Society. This week, Paddy Power has been criticised for retweeting a bet query about a footballer having a heart attack, so we ask do social-media slip-ups have a lasting effect on a brand?

 
Partner of the Month 
 

SAY Media is a global media company head-quartered in San Francisco, with offices across North America, the UK, and Australia. Unlike most digital companies that are obsessed with either technology or content SAY Media is passionate about both.
This passion led us to be the first company to bring accountability to digital brand advertising through our CPE (cost per engagement) model, coupled with superior creative executions and consumer respect. SAY Media works with the world’s leading brands, creating thousands of campaigns every year to deliver engaged, relevant consumers into a space where they can interact and immerse themselves in either your brand or your product.
 
Visit www.saymedia.com to learn more and click here to see some of the great work we’ve created. If want to see examples of how competitive brands are using engagement advertising contact Daniella Cross, our UK Marketing Manager.

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