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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic
Makes you think with John Kearon

Makes you think

Most people's way of thinking around challenges could probably benefit from a good shake up for the new decade. Our interactive Growth Drivers Think Tank with John Kearon, Founder, CEO and Chief Juicer of online insights agency BrainJuicer, will turn your thinking upside down in just a couple of hours. ‘Makes you think’ will be in London on 1 March and promises to inspire and challenge you to be a better marketing leader and help generate more leading-edge content from and for Marketing Society members.
Find out more
Pete Markey

This is no ordinary debate

Join us for a provocative and passionate panel debate on the theme that: ‘Marketers should be free to use any data they wish’ on 25 March at 6:30pm in central London. Chair Jerry Wright, CEO of the ABC will be presiding over the opposing views of More Than’s Pete Markey, Centrica’s Julian Elliott, The Guardian’s Michael Cross, Communisis’s Charles Ping and Paul Alexander from Beyond Analysis. Audience participation compulsory. Book your place today for a truly interactive event. Find out more | book
Keeping up with the Times - Center Parcs

Keeping up with the Times

Please join us at Center Parcs, Sherwood Forest, on 24 February at 6.30pm to listen to Colin Whaley, sales and marketing director of the successful leisure brand. Colin will talk about digitalisation of the customer journey and their pricing models that have resulted in record bookings and revenue, even in recession. Guests are invited to arrive during the day to use the facilities and there will be wine and mingling afterwards. Member tickets are just £40 each or four for £120, Non Member tickets are £60 each or four for £180. Find out more | book

Will consumers ever care about carbon? And can brands make a difference on climate change? - Debate

Jo Kenrick, Chair of our Green Agenda will be taking part in a panel debate hosted by BBC presenter Jenni Murray, on ‘Will consumers ever care about carbon? And can brands make a difference on climate change?’ at the Grange St Paul’s Hotel, London on 24 February 2010. To find out more and book your place at this important debate click here.

60 seconds

This week our chairman Alex Batchelor notes that in his 20-year marketing career, just one CEO has asked him about market research. Diageo’s CMO says it’s time for marketers to take a central role in sustainability issues, we’re hunting for a bright, young thing and this is no ordinary debate, this is a Marketing Society debate…

Marketing Society Vacancy 

An exciting opportunity has arisen in our young and ambitious marketing team for a ‘Marketing and Programme Assistant’. The role will be to assist the team across all areas, from our events to our members and sponsors. Every day will be different, you will be constantly challenged and expected to think on your feet. If you or someone you know is looking for a challenging career in marketing click here to view the full job details.

How can Marketer's Build Sustainable Success?

Business in the Community (BITC) and the Marketing Society on Monday launched a new publication called ‘How Can Marketers Build Sustainable Success?’ the publication uses case studies from leading companies and the experiences of marketing directors to enable us to play a more central role in the debate around sustainability. 

Events Calendar 2010

This year we have a packed programme designed to inspire you all to be bolder marketing leaders and to challenge you to think differently. Here's a preview of our calendar and an opportunity for you to save the key dates for this year’s events. 


 
The Future of Marketing

Our Partners 

Prophet

 We are delighted to announce Prophet as one of our Growth Driver partners for 2010.

Prophet is a strategic brand and marketing consultancy. We serve Fortune 500 clients worldwide, and have helped such major corporations as Diageo, JTI, Zurich Financial, Emaar, GE, Cartier, Johnson & Johnson, Monsanto, Schering, and UBS win in the marketplace.

The shift in the economic climate has created a sense of urgency among business leaders who need innovation now in order to survive—if not thrive—in the future. We can help -- we inspire people and organizations to discover and realize new paths to growth and transformation.

To learn more about our perspectives on innovation, please click here.

 The Future of Marketing
The Future of Marketing
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An Audience with Howard Schultz
This is the place where you can experience our events from the comfort of your own laptop. Watch Howard Schultz, president, CEO and chairman of Starbuck’s.
Marketing Interviews and Presentations
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Think
A rich resource of information exclusive to Marketing Society members. It's like having your very own library of marketing wisdom at your fingertips. There's bundles of different kinds of available content from white papers to in-depth reports and industry research. more>
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