|
What are Growth Drivers?
|
| |
|
The Manifesto for Marketing highlighted the need for Marketers to take on the role of growth drivers within their organisations with the key criteria for success being: |
| |
- Leading the business in driving profitable growth
- Ensuring that the business focuses on the best opportunities to create, accelerate and sustain superior cash flows and thereby superior returns to shareholders
|
| |
| To help individuals and the profession rise to the challenge the Marketing Society in association with our partner Royal Mail has developed a programme of activity to help develop the skills required. |
| |
| Royal Mail are at the forefront of driving best practice in direct mail, helping brands engage with customers in a personal way. |
| |
| Through Royal Mail, advertisers can reach everyone in the UK with tailored one to one communications. Every working day it collects, processes and delivers over 80 million items giving marketers access to 27 million UK addresses. |
| |
| Royal Mail's products and services can help advertisers develop profitable relationships with customers, from data and print solutions, through media tools, case studies and research to delivery solutions and and market intelligence. You can access this, and much more information by visiting Infobank at the Mail Media Centre in Stukeley Street, London WC2 or through our website www.royalmail.com/advertising. |