Royal Mail is our Growth Drivers partner, together we have developed a programme to help marketers drive profitable growth and have a positive impact on the bottom line. Royal Mail are at the forefront of driving best practice in direct mail, helping brands engage with customers in a personal way. Through our exclave partnership members can access a range of case studies and best practice as well as Royal Mail events showcasing direct mail as a key driver of business growth.
Dunnhumby is our Customer Champions partner. Customer insight is essential for companies to survive and flourish. Successful companies put customers at the heart of everything they do. Only dunnhumby has the right know-how and proven track-record to make the difference that counts. Their involvement with the society enables members to better understand this exciting new era of marketing insights, getting closer to their customers and improving efficiency and ROI.
The digital world provides so many opportunities for marketers, but it also uncovers many questions. How should my brand behave online? How can I build a relationship with promiscuous customers? What does social networking mean for my business? Where to start when there are so many new media channels to choose from? For this reason, Microsoft has become The Marketing Society Digital Partner; a partnership that will provide our members with expert advice, consultation and a platform for debate on all things digital.
When surveying the vast landscape of marketing tools at their disposal, companies today need to trust someone to understand and interpret the latest technology to harness it without diluting creative effectiveness. As our Creative Technology partner, Brandwidth are responsible for The Marketing Society's digital strategy, which includes the concept of 'Essential Connections' - our new website that provides a fantastic online community for members, as well as the monthly 'Think' emails that deliver the latest industry insight.