The pressures of today’s business world require better marketing from individuals and the profession at large. Business needs marketing, more than ever, to deliver profitable growth. But are you rising to the challenge?
We define marketing as: “The creation of customer-led demand, which is the only sustainable form of business growth.” And in our recent survey, CEOs identified top-line growth as their top priority and recognised the importance of real marketing in achieving it.
Better marketing requires a new role for marketers and a new style of marketing. Marketers need to behave in new ways and develop new capabilities. And today there’s a genuine opportunity to drive the direction and performance of business as never before.
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