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25 November |
9.00am |
Royal Opera House, Covent Garden, London |
The theme of our Annual Conference this year is “Winning in the Downturn”
Every economic downturn produces winner as well as losers. So are you going to hide under your duvet as the chill winds of the recession whistle round our ears, or come out fighting and become one of the winners?
We have asked a brilliant group of marketers to give us their advice on how to tackle the current crisis.
Book now calling the Events Team on 020 8973 1360 or download a booking form.
Watch highlights of last year's event: Annual Conference 2007
E-tickets were sent out on 30 October.
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| Conference Host |
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Krishnan Guru-Murthy
Krishnan Guru-Murthy is the EMMA award-winning anchor of Channel 4 News at Noon. Originally at the BBC, Krishnan worked on a variety of programmes from Newsnight to Newsround. He reported for National Lottery Live, presented the Asian Arts show East and fronted Posh Frocks & New Trousers. |
Speakers
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Session 1: Understanding the Downturn and How to Win in it
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David Taylor, founder and managing partner, brandgym
Revealing the views of an elite group of marketers on winning in the downturn, David will advise on 'recession-proof branding', which includes ‘fixing the fundamentals’ and ‘getting more bang for your buck’.
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Peter Field and Les Binet, authors of “Marketing in the Age of Accountability” As we enter a period of financial uncertainty we're all now more accountable than ever for the return on our marketing investment. Les Binet and Peter Field, authors of “Marketing in the Age of Accountability”, will apply the lessons of previous downturns to show you how to be a winner now. |
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Gayle Troberman, GM, Advertising & Customer EngagementMicrosoft
Gayle has been driving marketing innovations at Microsoft for more than 12 years. She founded the industry’s first digital branded entertainment team (BEET) at MSN.
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Session 2: Winning through Innovation
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Levi Roots, founder, Reggae Reggae Sauce Founder of Reggae Reggae Sauce, and a winner on Dragons Den, Levi will outline how you can succeed, even in a mature market, by taking a new and innovative tack. |
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Will Whitehorn, president, Virgin Galactic Close colleague of Sir Richard Branson for over two decades, Will Whitehorn will speak about his plan to make space tourism for the masses a reality and how he’s succeeding in marketing $200,000 tickets despite our challenging times. |
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Nick Vermont, regional CEO, McCain Foods Now’s a tough time to be marketing chips, or so you would think. Nick Vermont will outline how McCain has transformed its fortunes by delivering a new consumer driven platform for the McCain brand. |
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Antti Ohrling, co-founder, Blyk The man behind the new mobile network for 16-24 year olds, Antti will discuss how by breaking the rules of category you can win in a downturn. |
Session 3: What it takes to be a Winner
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Sir Keith Mills, TEAMORIGIN, Britain’s America’s Cup Team Having launched two successful loyalty schemes, Air Miles and Nectar, Sir Keith will speak about living through two recessions, winning the 2012 games for London and his new challenges in sailing: regaining the America’s Cup, and finding the first British winner of the Vendee Globe single-handed yacht race. |
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Matthew Pinsent, Olympian One of the UK’s greatest ever Olympians, Sir Matthew will draw lessons from what it took for him to win four Olympic golds and then draw parallels with how to win in a business environment. |
Session 4: Planning for a future beyond the downturn
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Simon Clift, chief marketing officer, Unilever With responsibility for managing dozens of brands across hundreds of territories Simon will speak about Unilever’s overall CSR positioning and how it will help them succeed in the downtown. |
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Jill McDonald, senior vice president and chief marketing officer UK and Northern Europe, McDonalds Restaurants Having steered McDonald’s through choppy waters to achieve their best sales for ten years Jill McDonald will outline how by being sensitive to new consumer trends and social responsibilities has allowed McDonald’s to prosper. |
Panel Discussion: Is morality a concern of the marketer?
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Jo Kenrick, marketing and customer proposition director, B&Q As marketing head at one of the UK’s biggest retailers Jo will argue that doing the right thing for your soul and the right thing for the bottom line needn’t be in conflict. |
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Kelvin MacKenzie As one of the UK media’s most controversial and outspoken figures Kelvin earlier this year wrote in his Sun column that global warming doesn’t exist. He will tackle the topic with his characteristically practical, no nonsense approach. |
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Tony Juniper One of the world’s most respected environmental campaigners, Tony will speak passionately about the issue of Climate Change and why even in the face of other pressures, it remains the responsibility of us all to tackle it. |
| Conclusion |
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Chris Satterthwaite, chairman, The Markeintg Society will introduce an exclusive video address to the Marketing Society from HRH the Prince of Wales regarding the society's commitments to tackilng climate change.
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