#

Members login

Apply     |     Renew


We are renowned for our influential and highly respected calendar of events. Every year we run over 60 regional and national events.

 
Annual Conference : Winning in the Downturn 
 
25 November
9.00am
Royal Opera House, Covent Garden, London

The theme of our Annual Conference this year is “Winning in the Downturn”

Every economic downturn produces winner as well as losers. So are you going to hide under your duvet as the chill winds of the recession whistle round our ears, or come out fighting and become one of the winners?

We have asked a brilliant group of marketers to give us their advice on how to tackle the current crisis.

Book now calling the Events Team on 020 8973 1360 or download a booking form.

Watch highlights of last year's event: Annual Conference 2007

E-tickets were sent out on 30 October.

Conference Host
Krishnan Guru Murthy

Krishnan Guru-Murthy

Krishnan Guru-Murthy is the EMMA award-winning anchor of Channel 4 News at Noon.

Originally at the BBC, Krishnan worked on a variety of programmes from Newsnight to Newsround. He reported for National Lottery Live, presented the Asian Arts show East and fronted Posh Frocks & New Trousers.

Speakers

Session 1: Understanding the Downturn and How to Win in it

David Taylor

David Taylor, founder and managing partner, brandgym

Revealing the views of an elite group of marketers on winning in the downturn, David will advise on 'recession-proof branding', which includes ‘fixing the fundamentals’ and ‘getting more bang for your buck’.
Peter Field
Les Binet

Peter Field and Les Binet, authors of “Marketing in the Age of Accountability”

As we enter a period of financial uncertainty we're all now more accountable than ever for the return on our marketing investment. Les Binet and Peter Field, authors of “Marketing in the Age of Accountability”, will apply the lessons of previous downturns to show you how to be a winner now.


Gayle Troberman

Gayle Troberman, GM, Advertising & Customer EngagementMicrosoft

Gayle has been driving marketing innovations at Microsoft for more than 12 years.  She founded the industry’s first digital branded entertainment team (BEET) at MSN.

Session 2: Winning through Innovation

Levi Roots

Levi Roots, founder, Reggae Reggae Sauce

Founder of Reggae Reggae Sauce, and a winner on Dragons Den, Levi will outline how you can succeed, even in a mature market, by taking a new and innovative tack.


Will Whitehorn

Will Whitehorn, president, Virgin Galactic

Close colleague of Sir Richard Branson for over two decades, Will Whitehorn will speak about his plan to make space tourism for the masses a reality and how he’s succeeding in marketing $200,000 tickets despite our challenging times.


Nick Vermont

Nick Vermont, regional CEO, McCain Foods

Now’s a tough time to be marketing chips, or so you would think. Nick Vermont will outline how McCain has transformed its fortunes by delivering a new consumer driven platform for the McCain brand.


Antti Ohrling

Antti Ohrling, co-founder, Blyk

The man behind the new mobile network for 16-24 year olds, Antti will discuss how by breaking the rules of category you can win in a downturn.




Session 3: What it takes to be a Winner


Keith Mills

Sir Keith Mills, TEAMORIGIN, Britain’s America’s Cup Team

Having launched two successful loyalty schemes, Air Miles and Nectar, Sir Keith will speak about living through two recessions, winning the 2012 games for London and his new challenges in sailing: regaining the America’s Cup, and finding the first British winner of the Vendee Globe single-handed yacht race.


Matthew Pinsent

Matthew Pinsent, Olympian

One of the UK’s greatest ever Olympians, Sir Matthew will draw lessons from what it took for him to win four Olympic golds and then draw parallels with how to win in a business environment.



Session 4: Planning for a future beyond the downturn

Simon Clift

Simon Clift, chief marketing officer, Unilever

With responsibility for managing dozens of brands across hundreds of territories Simon will speak about Unilever’s overall CSR positioning and how it will help them succeed in the downtown.


Jill McDonald

Jill McDonald, senior vice president and chief marketing officer UK and Northern Europe, McDonalds Restaurants

Having steered McDonald’s through choppy waters to achieve their best sales for ten years Jill McDonald will outline how by being sensitive to new consumer trends and social responsibilities has allowed McDonald’s to prosper.


Panel Discussion: Is morality a concern of the marketer?

Jo Kenrick

Jo Kenrick, marketing and customer proposition director, B&Q

As marketing head at one of the UK’s biggest retailers Jo will argue that doing the right thing for your soul and the right thing for the bottom line needn’t be in conflict.


Kelvin MacKenzie

Kelvin MacKenzie

As one of the UK media’s most controversial and outspoken figures Kelvin earlier this year wrote in his Sun column that global warming doesn’t exist. He will tackle the topic with his characteristically practical, no nonsense approach.


Tony Juniper

Tony Juniper

One of the world’s most respected environmental campaigners, Tony will speak passionately about the issue of Climate Change and why even in the face of other pressures, it remains the responsibility of us all to tackle it.


Conclusion
HRH The Prince of Wales
Chris Satterthwaite, chairman, The Markeintg Society will introduce an exclusive video address to the Marketing Society from HRH the Prince of Wales regarding the society's commitments to tackilng climate change.




Ticket Prices
Member £499+ VAT (25% discount on full fee)
Guest £649 + VAT
Terms and Conditions



  Sponsored by Royal Mail

Sponsored by: Dunnhumby
    

Sponsored by: Microsoft    


  Sponsored by Brandwidth
  
         Sponsored by: red