| MARKETER OF THE YEAR |
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| WINNER |
| Jill McDonald |
| senior vice-president and chief marketing officer UK and Northern Europe |
| McDonalds Restaurants Ltd |
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|
YOUNG MARKETER OF THE YEAR |
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| WINNER |
| Lindsay Nuttall |
| head of marketing, BBC Two, BBC Four and BBC Factual |
| BBC |
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| COMMENDED |
| Benjamin Crawley |
| Goodyear Dunlop Tyres UK |
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| GRAND PRIX |
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| WINNER |
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Brand: Dulux |
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Client: AkzoNobel (formerly ICI Paints) |
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Agency: Brand Learning |
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| NEW BRAND |
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| WINNER |
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Brand: Trident Gum |
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Client: Cadbury Trebor Bassett |
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Agency: JWT |
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| WINNER (SME) |
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Brand: Little Dish |
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Client: Little Dish |
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Agency: Pearlfisher |
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| BRAND REVITALISATION |
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| WINNER |
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Brand: Dave |
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Client: UKTV |
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Agency: Red Bee Media |
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| WINNER (B2B) |
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Brand: Cable & Wireless |
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Client: Cable & Wireless |
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Agency: Dave |
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| WINNER (SME) |
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Brand: Fab |
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Client: R+R Icecream |
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Agency: Rise Communications |
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| COMMENDED |
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Brand: Littlewoods |
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Client: Littlewoods Shop Direct Group |
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Agency: WCRS |
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BRAND EXTENSION |
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| WINNER |
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Brand: Michelin |
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Client: Michelin Lifestyle |
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Agency: In-house |
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INTERNATIONAL BRAND DEVELOPMENT |
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| WINNER |
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Brand: Galaxy / Dove |
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Client: Mars UK |
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Agency: Brandhouse |
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| WINNER (SME) |
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Brand: The Glenrothes |
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Client: Berry Bros & Rudd |
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Agency: Frame |
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MARKETING COMMUNICATIONS |
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| WINNER |
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Brand: Dulux |
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Client: AkzoNobel (formerly ICI Paints) |
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Agency: Abbott Mead Vickers BBDO |
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| COMMENDED: |
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Brand: Cadbury Dairy Milk |
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Client: Cadbury Trebor Bassett |
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Agency: Fallon |
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MARKETING CAPABILITIES |
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| WINNER |
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Brand: Dulux |
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Client: AkzoNobel (formerly ICI Paints) |
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Agency: Brand Learning |
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| COMMENDED |
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Brand: Beiersdorf UK |
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Client: Beiersdorf UK |
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Agency: Oxford Strategic Marketing |
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DIGITAL CHANNELS |
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| WINNER |
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Brand: Cyberbullying |
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Client: Department for Children, Schools and Families |
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Agency: Profero |
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| COMMENDED: |
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Brand: Monarch Airlines |
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Client: Monarch Airlines |
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Agency: Greenlight |
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INTERNAL MARKETING |
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| WINNER |
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Brand: Scottish Widows |
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Client: Scottish Widows |
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Agency: In-house |
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| COMMENDED |
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Brand: Wesleyan Assurance |
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Client: Wesleyan Assurance Society |
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Agency: In-house |
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CUSTOMER LOYALTY |
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| WINNER |
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Brand: The Carphone Warehouse |
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Client: The Carphone Warehouse |
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Agency: WDMP Communications |
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| COMMENDED |
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Brand: Cow & Gate |
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Client: Nutricia Ltd |
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Agency: Geoff Howe Marketing Commiunications |
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CUSTOMER INSIGHT |
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| WINNER |
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Brand: Guardian Soulmates |
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Client: Guardian News and Media |
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Agency: Generator Consulting |
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| WINNER (B2B) |
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Brand: O2 |
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Client: O2 |
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Agency: Intrepid |
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| COMMENDED |
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Brand: Beechams |
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Client: GSK |
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Agency : FireFish |
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ETHICAL MARKETING |
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| WINNER |
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Brand: Ariel |
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Client: Procter & Gamble |
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Agency: Hill & Knowlton |
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| COMMENDED |
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Brand: B&Q |
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Client: B&Q |
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Agency: In-house |
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NOT FOR PROFIT |
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| WINNER |
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Brand: Give a few Bob |
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Client: The Prostate Cancer Research Foundation |
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Agency: The Communications Agency |
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| COMMENDED |
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Brand: Cabwise |
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Client: Transport for London |
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Agency: WCRS |
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CAUSE RELATED MARKETING |
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| WINNER |
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Brand: The Co-operative Bank and Friends of the Earth |
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Client: The Co-operative Bank |
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Agency: In-house |
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| COMMENDED |
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Brand: Pampers and UNICEF |
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Client: Procter & Gamble |
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Agency: In-house |
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MARKETING ACHIEVEMENT |
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| WINNER |
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Brand: Phones 4U |
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Client: Phones 4U |
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Agency: WCRS |
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| COMMENDED |
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Brand: Fire Prevention |
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Client: Department for Communities and Local Government |
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Agency: Euro RSCG London |
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LEADING EDGE THINKING |
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| WINNER |
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Brand: Ariel |
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Client: Procter and Gamble |
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Agency: Hill & Knowlton |
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| COMMENDED |
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Brand: Cyberbullying |
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Client: Department for children, schools and Families |
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Agency: Profero |