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We are renowned for our influential and highly respected calendar of events. Every year we run over 60 regional and national events.

 
Leaning into the Downturn with Adam Morgan 
 
6 October
5.30 for 6.00pm
Malmaison, Birmingham

This event has now taken place.

Budgets are tight; competition is fierce. The economy is a hard hat area. What’s a hungry marketer to do?

On the eve of the publication of the updated and expanded second edition of his first book, Eating the Big Fish, Adam Morgan looks at four lessons from a new group of hungry insurgents – brands who have pushed their way into our consciousness and affections on a fraction of the budget of the larger players.

Has the downturn made challengers of us all? And how do we profitably lean into that, rather than flinch from it? Where should we be applying our creativity? And how should we be spending our shrinking budgets.

This event is also being held in London on Tuesday 9 December, for more details please click here.

Chair
Tim Pile

Tim Pile
chief executive, cogent elliott

Tim joined Cogent in 2006 with a career spanning both Client and Agency. CEO of Sainsbury's Bank, retail director of Alliance & Leicester, marketing director of Lloyds TSB, MD of Dewe Robertson and deputy MD of DMBB - both of which were large marketing communications agencies.

He was also the non-executive director of Cancer Research UK and was involved with numerous marketing bodies and business schools. Tim's got significant experience across a wide range of markets and market disciplines.

Speaker
Adam Morgan

Adam Morgan
founding partner, eatbigfish

Adam Morgan is the founding partner of eatbigfish, an international brand consultancy specialising in challenger behaviour and strategy. His early career was spent in advertising in the UK and US where he became increasingly interested in the subject of challenger brands. In 1997 he established the Challenger Project, a research project into how challenger brands succeed across a variety of different categories. This continually evolving study led to the publication of ‘Eating The Big Fish: How Challenger Brands Can Compete against Brand Leaders’ which has been translated into eight languages. Adam currently works with clients such as PepsiCo, Eurostar, Guardian Newspapers, Unilever, Channel 4 and Lexus running workshops to develop and maximise their position as challenger brands in their marketplace.

He currently divides his time between working closely with clients on challenger workshops and having just completed an updated edition of ‘Eating the Big Fish’, due out this autumn, he is now researching a third book about ‘Opportunity’.

Ticket Prices
Members £45.00 + VAT
Guests £60.00 + VAT
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