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We are renowned for our influential and highly respected calendar of events. Every year we run over 60 regional and national events.

 
Leaning into the Downturn with Adam Morgan 
 
9 December
8.00 for 8.30am
Soho Hotel, London

Budgets are tight; competition is fierce. The economy is a hard hat area. What’s a hungry marketer to do?

On the eve of the publication of the updated and expanded second edition of his first book, Eating the Big Fish, Adam Morgan looks at four lessons from a new group of hungry insurgents – brands who have pushed their way into our consciousness and affections on a fraction of the budget of the larger players.

Has the downturn made challengers of us all? And how do we profitably lean into that, rather than flinch from it? Where should we be applying our creativity? And how should we be spending our shrinking budgets.

Book your place today by calling the Events Team on 020 8973 1360 or click here to download a booking form.

Chair
Hugh Burkitt

Hugh Burkitt
chief executive, The Marketing Society

Hugh is chief executive of the Marketing Society - the leading network for senior marketers in the UK. He has been responsible for the launch of the Society’s Manifesto for Marketing, introduced the Marketing Leaders Programme for potential marketing directors and established the Panoramic Group which has created a new forum where all the UK’s marketing organisations have agreed to work together to promote marketing.

He began his own career as a Unilever trainee at Birds Eye Foods and progressed via the Manchester Business School to Collett Dickenson Pearce in 1972. He spent the next thirty years in advertising, founding the agency Burkitt Weinreich Bryant in 1986, and leaving in 2002 as chairman of Burkitt DDB.

He is co-author with John Zealley of Marketing Excellence: a review of the lessons to be learned from the winners of the Marketing Society’s Awards for Excellence.

Speaker
Adam Morgan

Adam Morgan
founding partner, eatbigfish

Adam Morgan is the founding partner of eatbigfish, an international brand consultancy specialising in challenger behaviour and strategy. His early career was spent in advertising in the UK and US where he became increasingly interested in the subject of challenger brands. In 1997 he established the Challenger Project, a research project into how challenger brands succeed across a variety of different categories. This continually evolving study led to the publication of ‘Eating The Big Fish: How Challenger Brands Can Compete against Brand Leaders’ which has been translated into eight languages. Adam currently works with clients such as PepsiCo, Eurostar, Guardian Newspapers, Unilever, Channel 4 and Lexus running workshops to develop and maximise their position as challenger brands in their marketplace.

He currently divides his time between working closely with clients on challenger workshops and having just completed an updated edition of ‘Eating the Big Fish’, due out this autumn, he is now researching a third book about ‘Opportunity’.

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Member   £75.00 + VAT
Guest £100.00 + VAT
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