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We are renowned for our influential and highly respected calendar of events. Every year we run over 60 regional and national events.

 
Annual Conference : Winning in the Downturn 
 
25 November
9.00am
Royal Opera House, Covent Garden, London

Now’s a tough time to be a marketer. This year’s Annual Conference is devoted to helping you find a way through all the choices to deliver success for yourself and your company. We’ve asked successful marketers to provide tools, tips and techniques that have either allowed them to make a million from marketing or that will make someone a million in the coming years.

Tuesday 25 November will be the day when cutting edge thinking meets the commercial imperative to provide practical, inspiring examples of marketing at its best.

Book now calling the Events Team on 020 8973 1360 or download a booking form.

Watch highlights of last year's event: Annual Conference 2007

Speakers
Session 1: Making a million in new and changing markets

Will Whitehorn

Will Whitehorn, president, Virgin Galactic

Close colleague of Sir Richard Branson for over two decades, Will Whitehorn will speak about his team’s plan to not only make space tourism for the masses a reality but also bring about an industrial revolution in access to space for 21st century science and technology.

Antti Ohrling

Antti Ohrling, co-founder, Blyk

Antti is the driving force behind Blyk, a new mobile network for 16-24s funded by advertising. Blyk links young people with brands they like and gives them free texts and minutes every month. Antti will talk about how the business went from a good idea to over 150,000 subscribers in under six months.

Nick Vermont

Nick Vermont, regional CEO, McCain Foods

Antti is the driving force behind Blyk, a new mobile network for 16-24s funded by advertising. Blyk links young people with brands they like and gives them free texts and minutes every month. Antti will talk about how the business went from a good idea to over 150,000 subscribers in under six months.


Session 2: Is making a million enough? Marketing and Morals

Simon Clift

Simon Clift, chief marketing officer, Unilever

With responsibility for managing dozens of brands across hundreds of territories Simon will speak about how organisations meet the challenge of achieving an overall CSR positioning whilst being true to individual brands.



Panel Discussion : Is Making a Million Enough? Do marketers have a responsibility for more than making money?

Jo Kenrick

Jo Kenrick, marketing and customer proposition director, B&Q

As marketing head at one of the UK’s biggest retailers Jo will argue that doing the right thing for your soul and the right thing for the bottom line needn’t be in conflict.


Jill McDonald

Jill McDonald, senior vice president and chief marketing officer UK and Northern Europe, McDonald's Restaurants

Having steered McDonald’s through choppy waters to achieve their best sales for ten years Jill McDonald will outline how by being sensitive to new consumer trends and social responsibilities has allowed McDonald’s to prosper.


Kelvin McKenzie

Kelvin McKenzie

As one of the UK media’s most controversial and outspoken figures Kelvin earlier this year wrote in his Sun column that global warming doesn’t exist. He will tackle the topic with his characteristically practical, no nonsense approach.


Tony Juniper

Tony Juniper

One of the world’s most respected environmental campaigners, Tony will speak passionately about the issue of Climate Change and why it is the responsibility of us all to tackle it.



Session 3: How to make a million from marketing in hard times

Levi Roots

Levi Roots

Levi Roots is the singer who "slayed" the dragons of BBC2's business show with a reggae tune. He convinced the millionaire investors on Dragons' Den to back his plan to produce his Reggae Reggae sauce on a large scale.


Chris Dobson

Chris Dobson, vice president, Microsoft Online

How consumers are interacting with brands is changing. People’s media consumption is changing. As the world changes around them, marketers cannot afford not to follow where consumers are leading. Hear from Microsoft Advertising how you can avoid losing a million by understanding more about the changing media landscape and the role that digital media can play in executing successful campaigns.


Peter Field
Les Binet

Peter Field and Les Binet, authors of “Marketing in the Age of Accountability”

As we enter a period of financial uncertainty we're all now more accountable than ever for the return on our marketing investment. Les Binet and Peter Field, authors of “Marketing in the Age of Accountability”, are experts in this area and will provide practical advice on the lessons we can all learn from past downturns.


Keith Mills

Sir Keith Mills, TEAMORIGIN, Britain’s America’s Cup Team

Having launched the two most successful loyalty schemes in the country, Air Miles and Nectar, Sir Keith will speak about living through two recessions, his perspective on marketing, winning the 2012 games for London and his new challenge, regaining the America’s Cup.


Chairman
Andrew McGuinness

Andrew McGuinness
Partner, Beattie McGuinness Bungay

Before going to university Andrew spent 2 years working in a business-to-business direct marketing agency. After gaining a degree in English History Andrew joined J Walter Thompson where within 2 years he was working as an account director on a wide variety of clients ranging from Kraft Jacobs Suchard to Esso.

In 1998 Andrew moved to Sydney to join M&C Saatchi as a group account director, handling business including British Airways and News Corporation. In February 2000 he came back to the UK to join TBWA\LONDON to take responsibility for the News International (The Sun and News of the World), npower and Virgin One accounts.

In 2001 Andrew led the team that created the Labour Party’s election advertising and he acts as an on-going adviser to the party on communication issues.

In June 2001 he was promoted to managing director.

In October 2002, Andrew was promoted to the role of chief executive. In this role he over saw a number of achievements including TBWA being listed, for three consecutive years, in The Sunday Times Top 100 Companies To Work For, new business wins of £85m and in 2004 TBWA being recognised as the fastest growing major agency in the UK.

In May 2005 Andrew left TBWA to form a new agency with his friends and colleagues, Trevor Beattie and Bil Bungay.

Conference host
Krishnan Guru Murthy

Krishnan Guru-Murthy

Krishnan Guru-Murthy is the EMMA award-winning anchor of Channel 4 News at Noon. He has also popped up on 8 Out Of 10 Cats and Never Mind The Buzzcocks and made a cameo appearance in Shaun of the Dead.

Originally at the BBC, Krishnan worked on a variety of programmes from Newsnight to Newsround. He reported for National Lottery Live, presented the Asian Arts show East and fronted Posh Frocks & New Trousers.

For Channel 4 Krishnan has presented The Autopsy, the first public post-mortem to be broadcast live. He has also hosted various debates, including one about the impact of reality television and another on human genetics.

Ticket Prices
Member £499 + VAT (25% discount on full fee)
Member & Guest £900 + VAT
Guest £649 + VAT
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