We are renowned for our influential and highly respected calendar of events. Every year we run over 60 regional and national events.
This event has now taken place.Join us for a special Not for Profit Summer Event where we will be showcasing two outstanding case studies and shortlisted entries for the most hotly contested awards in the UK – the Marketing Society Awards for Excellence.With fierce competition, being short listed in the Not for Profit category is no easy task. Campaigns have to deliver a tangible and lasting effect, change public perception with value delivered to the cause or audience and effective use of marketing resources. Both of our case studies have delivered this and much more.Take part on 9 July at Central London at 6.30pm. Presentations and Q&A will start from 7.00pm and will be followed by drinks and refreshments at 8.15pm.Join our ever growing not for profit group and enjoy the informal networking with both Emma and Chris who have kindly given us their time. View presentations of Emma Halls and Chris Macleod from the night.
‘Give a Few Bob’ campaignCategory: Not for ProfitPresented by: Emma Halls, chief executive, Prostate Cancer Research FoundationEmma Halls has extensive experience in the Not for Profit sector. As former chair of the major donor group at the Institute of Fundraising and CEO of Prostate Cancer Research Foundation, she understands the importance of branding and clarity of message in delivering an organisation's mission. The campaign ‘Give a Few Bob’ uses Bob Monkhouse to deliver a very powerful and important message about the risks associated with prostate cancer which he himself died of in 2003. Prostate Cancer is now killing one man every hour in the UK. Shockingly, although it's almost as common as breast cancer, it gets a fraction of the research funding. Emma will outline this outstanding case, which, to date, has not only raised awareness of Prostate Cancer and encouraged men to get tested, but did so on a budget of under £50,000. They managed to create £3 million worth of media value and increased the annual income of the charity by 70%. Inspiring stuff for us marketers working with a limited budget.