Members login

Posted by: Andrew Nebel, Commercial Director of Barnardos.   We need to widen our perception of what is a brand beyond the classical definition now that branding is an accepted part of thinking in all walks of life.So what about famous charity Brands [Oxfam, NSPCC, National Trust, Barnardo’s, RNLI etc] or hospitals [Moorfields, Barts, Great Ormond Street etc] or institutions like The BBC, Royal Society of Arts, Royal Opera House, The V&A, The Albert Hall ? Even the ASA and D&AD.   ...[Read More]

Posted by: Hugh Burkitt, chief executive, The Marketing Society.The appointment of Tim Davie - a former Pepsi marketer - to the top job at BBC Radio is great news for marketers who have ambitions to progress their career in the media. Tim’s current role is director of communications and marketing and he is to become director of audio and music for BBC Radio.  Last year the Guardian did a great deal of sneering about Andy Duncan at Channel 4 as ‘a former Pot Noodle salesman’ but they have gre ...[Read More]

Posted by: Chris Radford, partner, Differentiate.We know that "things are going to be tough" this year and maybe "even tougher" next year.  What should we do about it?  Opinions seem to range from predictions of doom to a rather cosy feeling that maybe we will see it through and it will not be so bad. In this article we try to apply our fundamental principles to analyse the situation.  This adheres to three principles. • Stop worrying about the future, but do beware of t ...[Read More]