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Posted by: Hugh Burkitt, chief executive, The Marketing Society.   If Sir Alan was my marketing director he definitely would be.  In the last few years Amstrad has been sinking faster than Derby County. And I’d also like to get my own back for a bit of bother Sir Alan and I had a couple of years ago at our Annual Conference.   Against our normal policy we agreed to pay Sir Alan a hefty fee. And when he showed up it was clear that he had no idea about what was or wasn’t good marketing. I f ...[Read More]

Posted by: Chris Sattherthwaite, chief executive, Chime Communications plc. The Annual Marketing Society Lecture given by James Murdoch has generated a great deal of comment in the media in relation to him championing the value of choice in a free market. However, the most telling comments to me relate to how “values based” companies are the ones who will succeed as they have a “compass” by which to navigate the commercial world in the information age. Quoting Dove, he recognised the attacks ...[Read More]

Posted by: Robin Houghton, director, Eggbox Marketing Ltd.   This week San Francisco hosts a Web 2.0 conference that the BBC is describing as ‘Disneyland for web nerds’: 7,000 people getting excited about blogs, mashups, podcasting, social networking, widgets, wikis, tags and apps while tweeting away to their contacts.It’s an event that will probably bypass the radar of many mainstream marketers, and yet according to a recent survey from Forrester the majority of North American and European ...[Read More]