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Posted by: Hugh Burkitt, chief executive, The Marketing Society.The appointment of Tim Davie - a former Pepsi marketer - to the top job at BBC Radio is great news for marketers who have ambitions to progress their career in the media. Tim’s current role is director of communications and marketing and he is to become director of audio and music for BBC Radio.  Last year the Guardian did a great deal of sneering about Andy Duncan at Channel 4 as ‘a former Pot Noodle salesman’ but they have gre ...[Read More]

Posted by: Chris Radford, partner, Differentiate.We know that "things are going to be tough" this year and maybe "even tougher" next year.  What should we do about it?  Opinions seem to range from predictions of doom to a rather cosy feeling that maybe we will see it through and it will not be so bad. In this article we try to apply our fundamental principles to analyse the situation.  This adheres to three principles. • Stop worrying about the future, but do beware of t ...[Read More]

Posted by: Jon McCulloch, director, McCulloch Success.Looking over the list of the 50 Golden Brands is a strange experience, and in some ways a depressing one - not least because some of the ads I remember from about 5 years ago are really more than 30 years further back than that. Ouch. The other depressing thing is how business never learns. I’m not a big fan of branding, much to the consternation of many of my clients. I’m not claiming brands aren’t useful or some brands aren’t worth a he ...[Read More]