Posted by: Andrew Nebel, Commercial Director of Barnardos.
We need to widen our perception of what is a brand beyond the classical definition now that branding is an accepted part of thinking in all walks of life.
So what about famous charity Brands [Oxfam, NSPCC, National Trust, Barnardo’s, RNLI etc] or hospitals [Moorfields, Barts, Great Ormond Street etc] or institutions like The BBC, Royal Society of Arts, Royal Opera House, The V&A, The Albert Hall ? Even the ASA and D&AD.