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Posted by: Jon McCulloch, director, McCulloch Success.No matter what you thought about Dr John Gray’s “Men are from Mars, Women are from Venus”, if indeed you read it or thought anything about it at all (although, I must say you did well if you avoided any knowledge of the book with all the media attention it received),  it highlighted an unavoidable fact – men and women are different. OK, I know some of you may well be saying “tell me something I don’t already know”, and if you are then th ...[Read More]

Posted by: Hugh Burkitt, chief executive, The Marketing Society.My marketing hero is Ken Webb who was in charge of marketing at Birds Eye during the 50’s and 60’s when the brand created the frozen food market in the UK. During that era Ken’s marketing and sales team created a brand which dominated frozen foods with a 70% share and introduced a whole nation – especially its children – to the delights of fish fingers, beef burgers and frozen peas. Birds Eye’s hold on the market and on the hear ...[Read More]