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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Growth drivers - Marketing Manifesto definition 

What are Growth Drivers?

The Manifesto for Marketing highlighted the need for Marketers to take on the role of growth drivers within their organisations with the key criteria for success being: 

Leading the business in driving profitable growth

Ensuring that the business focuses on the best opportunities to create, accelerate and sustain superior cash flows and thereby superior returns to shareholders 

To help individuals and the profession rise to the challenge the Marketing Society in association with our partner Royal Mail has developed a programme of activity to help develop the skills required.   

Royal Mail are at the forefront of driving best practice in direct mail, helping brands engage with customers in a personal way.  

Through Royal Mail, advertisers can reach everyone in the UK with tailored one to one communications. Every working day it collects, processes and delivers over 80 million items giving marketers access to 27 million UK addresses.   

Royal Mail's products and services can help advertisers develop profitable relationships with customers, from data and print solutions, through media tools, case studies and research to delivery solutions and and market intelligence. You can access this, and much more information by visiting Infobank at the Mail Media Centre in Stukeley Street, London WC2 or through our website www.royalmail.com/advertising.

Find out more about the Marketing Manifesto

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