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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Marketing Articles - Growth Drivers 

Each quarter you will be able to catch up on the latest marketing articles from Market Leader and other leading marketing magazines exploring how marketing can help grow your business.

Every little helps: fresh&easy brings 21st century retailing to the US
Interview with Tim Mason
Published in Autumn 2007 edition of Market Leader

Future sense: defining brands through scent
Article by Stephen Bell
Published in Autumn 2007 edition of Market Leader

Cider House Rules
Cider was in the doldrums until a brand from County Tipperary turned it on its head. The story of Magners mixes tradition and heritage with state-of-the-art promotional techniques, integrated marketing and an unquenchable thirst for growth.
Published in the Summer 2007 edition of Contact Magazine

Interview with Alex Batchelor 'Royal Mail sees a bright future for Direct Marketing'
Published in Summer 2007 edition of Market Leader

New research identifies how star performers grow from within.
Article by Tara Macleod
Published in Summer 2007 edition of Market Leader

He's got your Num8er
DunnHumby's Martin Hayward is responsible for millions of pieces of data on the 21st century shopper. But don't just think number crunching, think subtle yet powerful insights into consumer behaviour.
Published in the Spring 2007 edition of Contact Magazine

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