Members Login


 

Apply | Renew
"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Meet the Board   

We thought you’d like to meet the board behind The Marketing Society. The board meets monthly and takes all major decisions about the society. Our board is supported by a full-time professional staff at our head office in Teddington.  To help you get a sense of our board members’ perspectives, each one has answered the same question: What’s the biggest challenge facing marketing today?

President, Roisin Donnelly, Procter & Gamble


Chairman, Alex Batchelor:

“Distinguish between the task of marketing - understanding what consumers want and what the business wants and matching the two, and the department of marketing - charged with brand and communications. Remember your responsibilities to the task of marketing and growing the long-term profitability of organisations.”

Hon secretary, Suki Thompson, Oystercatchers, whose key focus is the Marketing Excellence Awards:

“Clients, who were obsessed with integrated marketing communications, are now asking ‘what should we be doing in the digital space?’ Clients need to restructure their marketing departments and change their budget allocation to make the most of this new communications era.”

Hon treasurer and chairman of finance, Chris Griffin, P I Global and chief executive Museum of Brands:

“Marketing has two objectives for survival: firstly recognition in corporate and political circles for what marketing can achieve and secondly focusing itself to deliver measurable results against corporate and long-term political agendas.”

Fiona McAnena, BUPA, whose key focus is membership:

“More than ever, the brand is a touchstone for the consistency and integrity of a business. Businesses which fall short will be found out. Marketers must be the conscience and the champion of their brand's promise, which in turn wins customers and grows the business.”

Fran Cassidy, Cassidy Media Partnership, who is responsible for programme and research:          

"The biggest challenge facing the marketing industry today is to make its contribution to business growth truly accountable. The more it focuses on the bottom line, the more we will find "marketing companies", rather than just "marketing departments".     

Grant Duncan, Spencer Stuart:

“With technology accelerating and converging, with consumers taking control of corporate agendas and demanding greater transparency, the ability for us to forecast future market behaviour is becoming less reliable. We need to create the context for some new rules.”

Chris Macleod, Transport for London, with responsibility for fellows

Nick Smith, Accenture Marketing Services

Kerris Bright, AkzoNobel, with responsibility for Marketing Capabilities

Dan Cobley, Google

Alan Giles, Fat Face, with responsibility for The Retail Forum

Explore the Marketing Society