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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Our Partners 

Customer Champions Customer Champions

ITV

Today ITV is the UK’s largest advertising funded broadcaster, investing around £1 billion per year in programming. ITV’s production business, ITV STUDIOS, makes more hours of network television than any other UK commercial producer. ITV employs over 4,000 staff worldwide within its three business segments: Broadcasting, ITV STUDIOS and Online. In 2010 ITV1 won the Channel of the Year award at the Broadcast Awards. To find out more visit www.itvmedia.co.uk
 



RBS is working together to become one of the world’s most admired, valuable and stable banks. They are doing this by serving their customers; offering them financial products that meet their needs and ensuring their lending and investment practices are responsible. This is what’s at the heart of good banking. Find out more at http://www.rbs.co.uk/


Growth Drivers Growth Drivers

meteorite

Meteorite is proud to partner The Marketing Society in fuelling continued debate and insight into how companies can gain and sustain Growth. For over 10 years meteorite have been leveraging data, digital and CRM to deliver integrated campaigns that result in more customers, spending more, more often. Some of the clients who have benefitted from this approach include Costa (28% Growth year on year for the last 6 years), Homebase (where CRM accounts for over 73% of spend) and Argos (where E-CRM is critical to Growth). Meteorite is part of the Growth Group – a troika of agencies working together with one aim – growth for business. The group comprises Simon Gulliford Ltd, who identifies the business drivers for growth, Your Future Group, who innovate and re-position brands to capitalise on those drivers: and Meteorite, who identify and engage the customer. To find out more about the Growth Group visit http://www.thegrowthgroup.co.uk/


Digital Digital

SAY Media

SAY Media, The Marketing Society's Digital Partner, is a modern media company that connects brands with passionate audiences. The company enables advertisers to reach an audience of 400 million globally, 37.3 million in the UK, with a powerful media solution that combines guaranteed engagement through rich media experiences with conversational elements designed to shape consumer opinion at scale. Learn more about SAY Media by visiting http://www.saymedia.com/

Business to Business B2B

Omobono

Omobono is a creative digital agency, working primarily with large corporate and public sector clients to help businesses connect with a business audience by combining award winning creativity with the latest, relevant technologies. Omobono is proud to be a sponsor of The Marketing Society’s B2B initiative to give a platform to share, learn and grow, for business-to-business marketers. Learn more about Omobono by visiting http://www.omobono.com/

The Green Agenda Green

Start

 

Start is an initiative inspired by HRH The Prince of Wales to help people across the UK lead more sustainable lives and to promote and celebrate sustainable living. Start's mission is to make the sometimes hard-to-digest theme of “sustainability” more appealing to a broad public who would be enthused and inspired by what they saw and heard throughout a programme of events. The aim is to be positive - not doom and gloom - and to encourage everyone to take simple, positive and practical steps to make a difference.

The programme of events in 2010 included a tour on the Royal train powered by chip fat oil to visit examples of living sustainably and a 12 day Sustainability Festival held in the grounds of Clarence House. Many of Start’s strands of activity will continue in 2011. Start is sponsored by a number of Corporate and Media Partners, and is also supported by numerous organisations. To find out more please go to http://www.startuk.org/




Business in the Community (BITC) is a growing membership of 850 companies, from large multinational household names to small local businesses and public sector organisations. BITC advise, support and challenge it's members to create a sustainable future for people and the planet and to improve business performance. Members work with BITC to define what responsibility looks like in the workplace, marketplace, community and the environment - and share learnings around driving performance through responsible business practice. Find out more at http://www.bitc.org.uk/about_bitc/index.html


The Marketing Leaders Programme

Shell

Shell is our New Style of Marketer partner. As a global player Shell recognises that the marketing challenges faced today are particularly complex and supports it people in building the skills and capabilities to succeed in the current environment. By partnering with the Marketing Society Marketing Leaders Programme and Accelerators Modules , Shell aims not only to give its own people the opportunity to benefit but to encourage marketers generally to enhance their technical marketing and commercial capabilities while strengthening their leadership and teamwork skills. Find out more at http://www.shell.com/home/content/careers/



Awards For Excellence


BT operates in more than 170 countries and is one of the world’s leading communications services companies. We supply networked and IT services to governments, large and multinational companies, consumers and small businesses. Thanks to us, more homes in Britain now have access to broadband than have access to mains water. In 2008 we became the Official Communications Services Partner and a Sustainability Partner for the London 2012 Olympic and Paralympic Games. Two years ago we became a Premier Partner of the Cultural Olympiad, further strengthening our role at the heart of the biggest event the UK will stage in the next decade. Being responsible and sustainable is a big part of our values, and we are proud to be one of the UK’s most trusted brands. Find out more at www.btplc.com




Marketing brings its readers the biggest and freshest news in the industry and delves into the issues behind the stories. It is firmly established as the leading news weekly for the marketing community, delivering insightful analysis and powerful comment pieces from professionals like the maverick Mark Ritson.Marketing is also home to exclusive industry data, such as its unique Adwatch poll of which TV ads consumers recall, and its famous league tables of the biggest marketing services agencies and rankings of the biggest-spending advertisers and brands. There are also dedicated news sections for digital, media, branding and direct, plus features that explore the cutting-edge issues facing the sector. Founded in 1931, Marketing has become the magazine that truly gives the big picture of what's going on in the marketing, media and advertising industries. It's no surprise that 42,372 marketing professionals have requested or paid for the weekly. Marketing also gives its readers the largest number of marketing jobs in the UK. Find out more at http://www.marketingmagazine.co.uk/


Barter Partner
Miroma
Miroma is the fastest-growing media company in the UK. Miroma work with brand owners, media owners and media agencies to give them a way of stretching their advertising budget by unlocking value in products or services. Media barter is easy. Instead of paying for advertising space solely with cash, some of it can be paid for with products and services. That's it. These products and services are then traded for use in promotions or sold on in new, untested markets allowing an opportunity to try out new distribution channels and reach new customers. Since its launch in 2002 Miroma has featured in the Sunday Times Fast Track 100 for three years in a row—the only media company to have achieved this - and overseen an incredible £100m of clients' advertising.
Bernhard Glock, former Global President of Media and Communications for Procter & Gamble explains: "I became the Chairman of Miroma because I trust them. They have the right leaders in place. Miroma is a very fast-expanding company, a very innovative company which always delivers for its clients. It doesn't matter if you're a brand owner, media owner or media agency, you always get the benefits." To learn more visit www.miroma.com


Production Partner


Tag is the most established and diverse international design and production agency with a history of over 38 years of delivering creative production services and a proven track record of working with international/global brands and leading creative agencies. With over 1,150 employees, Tag now has dedicated production hubs in London, New York, Shanghai, Singapore, Melbourne, Mumbai, Delhi, Sao Paulo and Cape Town, and subsidiary hubs in Los Angeles, Hong Kong, San Francisco, Paris, Dusseldorf and Frankfurt. In addition, Tag manages 35 facilities based in brand marketing departments and advertising agencies. Tag can manage every part of the marketing process following completion of the strategy and creative idea. To do this, Tag works closely with the brand marketers, and creative and media agencies. Tag Design and Interactive (TDI) complements the core services by providing creative development and production for ad hoc, tactical, BTL and digital media applications. Tag is a dynamic and inventive organisation committed to investing in new technologies and infrastructure to ensure it remains at the forefront of the industry and offers 100% reliability. Tag’s approach to building relationships is founded on streamlined solutions that deliver the highest quality, in the shortest time, at a fair and transparent price. To learn more visit http://www.tagworldwide.com/en/

Global Knowledge Partner



Warc are proud to work in partnership with the Marketing Society. Established 25 years ago, Warc has customers in more than 100 countries around the world. At the heart of Warc is warc.com, a unique resource relied upon by major creative and media agency networks, market research companies, media owners, multinational advertisers and business schools to help tackle any marketing challenge. Material is drawn from over 50 sources around the world including: their own publications and content; publications produced with other organisations, and content published by their partners, much of which is exclusive, including ‘Market Leader’, published on behalf of The Marketing Society. They are a trusted resource, recognised for the provision of the latest information and cutting-edge thinking. Take a free trial at www.warc.com/trial