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Surviving the credit crunch

Surviving the credit crunch

We asked our Fellows the question you all need an answer to. What advice would you offer marketers on surviving the credit crunch? Focus, focus, focus. Do what you do brilliantly and look for the opportunities that only come when the economy is tough. James Bidwell, CEO, Visit London “The three key words are strategy, […]

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What’s your spam threshold?

What’s your spam threshold?

Posted by: Robin Houghton, director, Eggbox Marketing Ltd. A blog flare-up recently revealed how the topic of unwanted email still generates emotions. Social media pioneer Chris Brogan emailed 4,000 of his contacts to ask if they would care to subscribe to his email newsletter. For me it was polite, well targeted, not spam. For some […]

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Top 100 most powerful brands

Top 100 most powerful brands

Posted by: Elen Lewis, editor, Think. Vodafone has been listed as the most powerful British brand with a value of $36,962 million in the third annual BrandZ Top 100 most powerful brands ranking by Millward Brown. Since last year Vodafone’s brand value has increased by a staggering 75% and moved up the ranking 11 places. […]

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The Marketing Society Annual Conference 201...

The Marketing Society Annual Conference 2010

How will this Marketing Event inspire you to Think Differently? Our Conference theme is “Great Leadership Drives Growth”, and we are putting together a programme that will be inviting a world class list of leaders and business experts to define the challenges and opportunities for great marketing leadership. The Marketing Society Annual Conference The day […]

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