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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "

Vittorio Colao, Chief Executive, Vodafone Group.

"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."

AG Lafley, Chairman of the Board, The Procter & Gamble Company

"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."

Paul Polman, Chief Executive, Unilever

"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."

Sir Richard Branson, President, Virgin Atlantic

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Marketing Fast track - Marketing Career Development

Imagine being able to accelerate your career and business after just one day out of the office. The Marketing Fast track, a practical, professional development programme from The Marketing Society is run by marketers for marketers.

The next series of definitive workshops, Marketing Accelerators and Marketing Edges, suitable for senior marketers, will run at the end of September with a day’s module on Brand and two days on Business Innovators.

It has been designed for you to get the best ideas and essential practices during a fast, interactive and stimulating day. Developed by Peter Fisk for The Marketing Society, it will provide you with inspiration, practical advice and insight that you’ll be able to apply immediately.

To find out more or book call 020 8973 1360

The Fast Guide to Branding

This one day workshop will enable you to discuss your challenges and objectives associated with branding; brand development; value propositions; customer narratives; brand activation and the brand blueprint. All supported with some great case studies from Stella Artois, Deisel, Intel, Dove, Redbull and Fedex. It is particularly designed for marketing managers who work in areas relating to brand, and have at least 5 years marketing experience. Sponsored by Shell

To find out more or book call 020 8973 1360

The Business Innovators Masterclass

This two day workshop uses the ‘Futures Map’ to explore the emerging opportunities for business, and open up the bigger role of innovation in driving business success. Case studies from Shell, Samsung, Lego and Apple support learning about future planning for best opportunities in emerging markets; thinking differently to exploit new opportunities; strategic innovation that embraces innovate strategy and business models, and the total customer experience; speed to market; empathetic designs; market shaping and the innovation blueprint that will help you develop personal action plans. This is designed for marketing leaders with at least 5 years marketing experience.

To find out more or book call 020 8973 1360

	Peter Fisk: Fast Track Coach CEO of the Genius Works Bestselling author of Business Genius and Marketing Genius

Peter Fisk is an inspirational business author, consultant and entrepreneur. He also spent many years working with the likes of British Airways and Coca Cola, Marks & Spencer and Microsoft, Virgin and Vodafone. He is described by Business Strategy Review as “one of the best new business thinkers.”

His bestselling book Marketing Genius is translated into 25 languages and explores the leading edge approaches to markets and customers, brands and marketing. His new book Business Genius (about strategy, leadership and growth) is published in March 2008, and will be followed by Customer Genius (insights, propositions and relationships) and Creative Genius (future, creativity and innovation) and Green Business.

He is founder and CEO of the Genius Works, working with business leaders to adopt a more inspired approach to strategy and innovation, in particular through The Fast Track executive development programme. He was previously CEO of The Chartered Institute of Marketing, MD of Brand Finance, partner of The Foundation, and led the global marketing consulting practice of PA Consulting Group.

For more information see www.TheGeniusWorks.com or email peterfisk@peterfisk.com

Andy Milligan: Fast Track Coach
co-founder of The Caffeine Partnership

Andy Milligan is a leading international brand and innovation consultant who has worked for over 15 years advising major organisations on brand building strategies and running seminars and conferences worldwide. He joined the Interbrand Group in London in 1990, moving to Singapore in 2002 where he was MD, and worked on a wide range of consultancy projects internationally and across a number of market sectors including airlines, financial services, packaged goods, telecommunications, sports and leisure. He has directed major projects in Japan, South Korea, Singapore, the USA and throughout Europe. Clients he has worked with include Thai Airways, Intercontinental Hotels, FIFA, Barclays Bank and Roche Pharmaceuticals. He is an acclaimed author on the subject of branding and has published three best selling books: Uncommon Practice ( FT Prentice Hall 2002 ), Brand it like Beckham ( Cyan 2004 ) and See, Feel, Think, Do ( Cyan 2006 ). For more information vist www.thecaffeinepartnership.com