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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Marketing Leaders Programme 2011 


Module One: 8, 9, 10 March 2011 
Module Two: 6, 7 April 2011
Module Three: 12, 13 May 2011

Residential Course at Warren House, Kingston

The new brochure and application form will be available soon but please email linda@marketingsociety.co.uk to register your interest for the 2011 programme.

                                   Marketing Leaders Programme 2010 

The Marketing Society, together with Brand Learning, has developed the Marketing Leaders Programme as a unique development experience for high potential individuals who are preparing for marketing leadership roles. Now in its 8th year, this blend of marketing and people leadership skill development, delivered by eminent industry leaders and leadership experts, is designed to help shape the great marketing leaders of tomorrow.

From American Express to BSkyB, from Coca-Cola to Royal Sun Alliance, from GlaxoSmithKline to SABMiller, from BBC to Tesco, these companies have all attended our Marketing Leaders Programme. This year, Kerris Bright, from AkzoNobel Decorative Paints and Amanda MacKenzie from Aviva are just two of the inspiring senior marketers coaching attendees. Now in its eighth year, this blend of marketing and people leadership skill development, delivered by eminent industry leaders and behavioral experts, is designed to help shape the great marketing leaders of tomorrow. If you’d like to become a great marketing leader of tomorrow or know someone who would benefit, then apply as soon as possible. Places are limited and are high in demand so be sure to register your interest as soon as possible and be at the front of the queue.

Watch the video to hear from the course facilitators and past delegates. 

The Marketing Leaders Programme is developed in association with Brand Learning.

 Brand Learning logo 

 

      

  
Brand Learning are leading international experts in marketing capability development and a specialist consultancy that transforms the way companies build marketing excellence.

Brand Learning are leading international specialists in this field supporting over 40 multinational companies globally in driving profitable growth by strengthening their marketing capabilities and realising the potential of their people.

Brand Learning has partnered with The Marketing Society to develop and deliver the highly successful Marketing Leaders Programme which is now in its 8th year.

For Further information see www.brandlearning.com or email theteam@brandlearning.com

The Marketing Leaders Programme is sponsored by

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As a global player Shell recognises that the marketing challenges faced today are particularly complex and supports its people in building the skills and capabilities to succeed in the current environment by partnering with the Marketing Society Marketing Leaders Programme and its Alumni.

"Shell aims not only to give its own people the opportunity to benefit but to encourage marketers generally to enhance their technical marketing and commercial capabilities while strengthening their leadership and teamwork skills".

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