The Marketing Society’s programme of national events has developed a reputation for encouraging its members to think differently. Our 2010 calendar will be announced soon and will be addressing the fundamental question of how marketers need to change to face the challenges of the future.
Aside from our flagship events – The Annual Lecture, Annual Conference, Annual Dinner and Christmas Lunch – we will be hosting a programme of events under four themes:
- Customer champions
How does the role of marketers need to change to ensure they act as customer champions within their organisations?
- Growth Drivers
How do marketers ensure they are driving the growth of their business through innovation, acquisition, organic growth and effective marketing?
- The Green Agenda
How do marketers encourage sustainable growth through the behaviour of their consumers and business?
How are digital channels best leveraged and integrated for the growth and development of your brand?
Each of these four themes will be addressed at a range of different events to encourage interaction and ensure delegates seize the opportunity to think differently. They include best practice showcases, think tanks, masterclasses, debates, dinners, lectures and invite-only member evenings.