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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Marketing Society 2010 Event Programme 

The Marketing Society’s programme of national events has developed a reputation for encouraging its members to think differently. Our 2010 calendar will be announced soon and will be addressing the fundamental question of how marketers need to change to face the challenges of the future. 

Aside from our flagship events – Annual Conference and Annual Dinner – we will be hosting a programme of events under four themes: 

  • Customer champions
    How does the role of marketers need to change to ensure they act as customer champions within their organisations?
  • Growth Drivers
    How do marketers ensure they are driving the growth of their business through innovation, acquisition, organic growth and effective marketing?
  • The Green Agenda
    How do marketers encourage sustainable growth through the behaviour of their consumers and business?
  • Digital
    How are digital channels best leveraged and integrated for the growth and development of your brand?

Each of these four themes will be addressed at a range of different events to encourage interaction and ensure delegates seize the opportunity to think differently. They include best practice showcases, think tanks, masterclasses, debates, dinners, lectures and invite-only member evenings.

 

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