|
The Marketing Society Awards for Excellence in association with Marketing sponsored by BT, set the standard of marketing excellence in the UK. They have established their reputation as the leading marketing awards in the UK over a period of 26 years. And this year was no excpetion.
Announced at last Monday night’s glittering ceremony at the London Hilton, the Grand Prix was awarded to Yeo Valley Organic. They overhauled their tone of voice and packaging and re-launched a fresh brand message of ‘living in balance with nature’ to the masses, transforming Yeo Valley Organic into Britain’s fastest growing Dairy brand. Yeo Valley Organic also won the top prize for Marketing Communications. Walker’s was another FMCG that stood out this year, awarded for 360° Marketing. Britvic’s, Robinsons Fruit Shoot won the prize for Brand Revitalisation, recognised for appealing to children and mums by championing ‘skills’ development and overcoming increasing health concerns and difficult market conditions brought about by the recession. Costa was recognised for Global Marketing, where the judges said that they had sent out a clear message to its arch-rival Starbucks not to rest on its laurels in a campaign which set out to become the world’s challenger coffee shop. Barclays Cycle Hire was given top honours for Marketing for Sustainable Consumption with its ‘city changing initiative’. We have profiled some of the winning case studies on The Marketing Society's Blog including an interview with the Young Marketer of the Year Rebecca Brock from Homebase.
All shortlisted and winning cases are available for members on The Marketing Society Knowledge Zone. Selected winners will be showcased in the Marketing Society's Awards for Excellence Best Practice Roadshow in September.
You can find all the photos from last Monday nights awards here.
Enter the 2012 Awards for Excellence
Further award category details will be released later in the year. If you would like to receive further information please contact Sharon at The Marketing Society.
An award’s entry involves a written submission (maximum of 2000 words) on sheets of A4 single sided paper with an accompanying executive summary of 300 words. The word count will need to be placed on the last page. Submissions should be illustrated to aid the judges in their evaluation of the case. Five hard copies of the submission will be required.
|
|
Marketing Society Awards for Excellence Winners
Grand Prix - Yeo Valley Organic
Customer Insight - Mitchells and Butlers Portfolio
New Brand - Giffgaff
Brand Extension - Cadbury Biscuits
Brand Revitalisation - Robinsons Fruit Shoot
Marketing Communications - Yeo Vally Organic
Marketing on a Shoestring- Depaul UK's iHobo
Digitally Led Marketing - Foster's
Mobile Marketing - Absolute Radio
E-commerce - LoveFilm
Customer Relationship Marketing - O2
Marketing Organisation - British Gas
360° Marketing - Walkers
SME Marketing - Directski.com
Marketing for Sustainable Consumption - Barclays Cycle Hire
Cause Related Marketing - Pizza Express and Oxfam
Global Marketing - Costa
Not-For-Profit Marketing - Depaul UK's iHobo
Long Term Marketing Excellence - O2
Business to Business Marketing - CBS Outdoor
Young Marketer of the Year - Rebecca Brock, Homebase
Marketer of the Year - Craig Inglis, John Lewis
Employee engagement - City & Guilds
Leading-Edge Thinking - Depaul UK's iHobo
|
|
Judging
The judges were instructed to mark each entry against the criteria for each category.
Our esteemed panel of judges, chaired by Ken Wood, CEO, Weetabix, included Sally Cowdry, UK marketing director, O2, Craig Inglis, marketing director, John Lewis, Catherine Kehoe, group brand and communications director, Lloyds TSB, Alistair Macrow, UK marketing director, McDonald’s, Amanda Rendle, global head of marketing CMB, HSBC, Timothy Ryan, senior vice president marketing, EMI Music, Sarah Warby, marketing director, Heineken.
|
In association with Marketing
Key Times
Awards – 7pm – 1.00am
Location
London Hilton
Park Lane
London
W1K 1BE
020 8267 4042
|
|
Headline Sponsor:
Sponsorship Opportunities:
Would you like to reach an audience of senior marketers at our Marketing Excellence Awards? To find out more about the sponsorship opportunities for The Marketing Society Excellence Awards email Amy Fullalove or call 020 8973 1360.
|