"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
How do marketers encourage sustainable growth through the behaviour of their consumers and business? It has never been more important for businesses across the UK to take action on climate change. It is not just the right thing to do for our children and grandchildren, it can help your business survive the recession and succeed when the global economy recovers. The May Day Network The May Day Network is the UK’s largest group of businesses committed to taking action on climate change by sharing the benefits of reducing carbon emissions with practical examples of good practice. Your business can join the Network today for free by making one or more of six May Day pledges. To find out more, visit our May Day Network page. Chris Satterthwaite, chief executive, Chime Communications
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