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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Awards for Excellence 2008  

The Marketing Society Awards for Excellence
In association with Marketing, headline sponsor Accenture		                            Accenture

The winners for the Marketing Society's Awards for Excellence 2008 were announced on the evening of 9 June in the London Hilton Hotel. Now in its 24th year, these awards recognise inspiring examples of marketing best practice that contribute towards the success of business. 

Marketing Society Awards for Excellence 2009 evening will be held 8 June 2009 at Hilton Park Lane.

MARKETER OF THE YEAR
 
WINNER
Jill McDonald
senior vice-president and chief marketing officer UK and Northern Europe
McDonalds Restaurants Ltd
 

YOUNG MARKETER OF THE YEAR

 
WINNER
Lindsay Nuttall
head of marketing, BBC Two, BBC Four and BBC Factual
BBC
 
COMMENDED
Benjamin Crawley
Goodyear Dunlop Tyres UK
 
GRAND PRIX
 
WINNER   Brand: Dulux
    Client: AkzoNobel (formerly ICI Paints)
    Agency: Brand Learning
 
NEW BRAND
 
WINNER   Brand: Trident Gum
   

Client: Cadbury Trebor Bassett

    Agency: JWT
 
WINNER (SME)   Brand: Little Dish
   

Client: Little Dish

    Agency: Pearlfisher
 
BRAND REVITALISATION
 
WINNER   Brand: Dave
   

Client: UKTV

    Agency: Red Bee Media
 
WINNER (B2B)   Brand: Cable & Wireless
    Client: Cable & Wireless
    Agency: Dave
 
WINNER (SME)   Brand: Fab
    Client: R+R Icecream
    Agency: Rise Communications
 
COMMENDED   Brand: Littlewoods
    Client: Littlewoods Shop Direct Group
    Agency: WCRS
 

BRAND EXTENSION

 
WINNER   Brand: Michelin
   

Client: Michelin Lifestyle

    Agency: In-house
 

INTERNATIONAL BRAND DEVELOPMENT

 
WINNER  

Brand: Galaxy / Dove

   

Client: Mars UK

    Agency: Brandhouse
 
WINNER (SME)   Brand: The Glenrothes
   

Client: Berry Bros & Rudd

    Agency: Frame
 

MARKETING COMMUNICATIONS

 
WINNER   Brand: Dulux
   

Client: AkzoNobel (formerly ICI Paints)

    Agency: Abbott Mead Vickers BBDO
 
COMMENDED:  

Brand: Cadbury Dairy Milk

   

Client: Cadbury Trebor Bassett
    Agency: Fallon
 

MARKETING CAPABILITIES

 
WINNER   Brand: Dulux
   

Client: AkzoNobel (formerly ICI Paints)

    Agency: Brand Learning
 
COMMENDED   Brand: Beiersdorf UK
   

Client: Beiersdorf UK

    Agency: Oxford Strategic Marketing
 

DIGITAL CHANNELS

 
WINNER   Brand: Cyberbullying
   

Client: Department for Children, Schools and Families

    Agency: Profero
   
COMMENDED:   Brand: Monarch Airlines
   

Client: Monarch Airlines

    Agency: Greenlight
 

INTERNAL MARKETING

 
WINNER  

Brand: Scottish Widows

   

Client: Scottish Widows

    Agency: In-house
 
COMMENDED   Brand: Wesleyan Assurance
   

Client: Wesleyan Assurance Society

   

Agency: In-house

 

CUSTOMER LOYALTY

 
WINNER   Brand: The Carphone Warehouse
   

Client: The Carphone Warehouse

    Agency: WDMP Communications
 
COMMENDED   Brand: Cow & Gate
   

Client: Nutricia Ltd

    Agency: Geoff Howe Marketing Commiunications
 

CUSTOMER INSIGHT

 
WINNER   Brand: Guardian Soulmates
   

Client: Guardian News and Media

   

Agency: Generator Consulting
 
WINNER (B2B)   Brand: O2
   

Client: O2

    Agency: Intrepid
 
COMMENDED   Brand: Beechams
   

Client: GSK

    Agency : FireFish
 

ETHICAL MARKETING

 
WINNER   Brand: Ariel
   

Client: Procter & Gamble

    Agency: Hill & Knowlton
 
COMMENDED   Brand: B&Q
   

Client: B&Q

    Agency: In-house
 

NOT FOR PROFIT

 
WINNER   Brand: Give a few Bob
   

Client: The Prostate Cancer Research Foundation

    Agency: The Communications Agency
 
COMMENDED   Brand: Cabwise
   

Client: Transport for London

    Agency: WCRS
 

CAUSE RELATED MARKETING

 
WINNER   Brand: The Co-operative Bank and Friends of the Earth
   

Client: The Co-operative Bank

    Agency: In-house
 
COMMENDED   Brand: Pampers and UNICEF
   

Client: Procter & Gamble

    Agency: In-house
 

MARKETING ACHIEVEMENT

 
WINNER   Brand: Phones 4U
   

Client: Phones 4U

    Agency: WCRS
 
COMMENDED   Brand: Fire Prevention
    Client: Department for Communities and Local Government
    Agency: Euro RSCG London
 

LEADING EDGE THINKING

 
WINNER   Brand: Ariel
   

Client: Procter and Gamble

    Agency: Hill & Knowlton
 
COMMENDED   Brand: Cyberbullying
   

Client: Department for children, schools and Families

    Agency: Profero

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