Members Login


 

Apply | Renew
No Flash Plugin Detected
"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Interesting Marketing Articles   

This is the place where you can find a collection of unedited, interesting marketing articles from our monthly member publication, Think. If you would like to receive Think and our other member benefits, please click here to fill out an online application or call the membership team on 020 8973 1350.

John Grant, co-founder of St Lukes and the Abundancy Partners analyses how Nokia, the mobile phone giant is managing to engage with sustainability despite its size, read marketing article>

Authors Cooper and Patterson have written an insightful article about the economic crisis from the perspective of the hearts and minds of consumers. Published in Market Leader, Quarter 1, 2010, read marketing article>

Financial research specialist JGFR has been tracking the mood of the public towards the Olympics since before the bid was won in 2005 and its latest research findings can be read here>

Taylor and his partners at brandgym have carried out a quantitative research with over 70 marketing directors, leading to a research paper on post-recession branding>

As the year comes to a close, our members are still predicting the shape of things to come in the next 50 years, read marketing article>

As Andy Duncan, CEO of Channel 4, finally confirms his resignation from the broadcaster, delve into our archives to read his thoughts over two years ago when we interviewed him for Think in March 2007, read marketing article>

For more insights on what your fellow members think, read the results of the of the The Marketing Society’s Confidence Index, read marketing article>

Sir John Hegarty, co-founder and chief creative officer, BBH has been talking to us about his predictions for the next 50 years, read marketing article>

In an exclusive article, Hugh Davidson, author and marketing expert, says it’s time for marketers to engage more in the big issues affecting their future environment and outlines the ways to change over the next 50 years. read marketing article>

An insight on Tesco’s competitor, Sainsbury’s can be seen in its Grand Prix winning award entry this year for its own response to troubled times. Feed Your Family for Fiver (PDF 4mb) >.

To gain a broader perspective on supermarket retailing in troubled times read a paper from our quarterly magazine Market Leader (PDF10mb) >.

We’ve been picking the brains of Mike Fischer, Mike previously headed up marketing at both Xbox and Sega so knows a thing or two about future technologies. read marketing article>

We asked our Fellows the question you all need an answer to. What advice would you offer marketers on surviving the credit crunch? read marketing article>

Simon Clift, CMO, Unilever tells Elen Lewis he's inspired by Handel, Latin America and Apple and not impressed with 'rock star' marketers. You can read the unedited article here. read marketing article>

Did you know 47% of mothers like online gaming? Read extra research from Microsoft on the online behaviour of mums, it’s an extension of the research article in this month’s Think. read marketing article>

John George, our founder and first chairman, sadly died recently. When he founded The Marketing Society in 1959, the discipline of marketing was fairly new. Read his obituary here. read marketing article>

Read the unedited versions of Think’s interview with Sir Keith Mills where he talks about the brands he admires, maintaining momentum and Richard Branson. read marketing article>

Here you can read the unedited versions of Think’s article from Adam Morgan on challenger brands. read marketing article>

Every month, Think, features an interview with a marketing star. One regular question we pose to the interviewees is: What’s the worst decision you’ve ever made? Here’s a selection of some of the most memorable answers. read marketing article>

Read the unedited version of our Think  interview with Andrew McGuinness, chairman of our Annual Conference and partner of Beattie McGuinness Bungay ad agency. read marketing article>

Read more from our Customer Champion round table attended by our CEO Hugh Burkitt and senior marketers from Accenture, Mini, PepsiCo, Dairy Crest, Grohe and Dunnhumby. Are you championing customers in your organisation and  persuading your board to take the long-term view? read marketing article>

Read the unedited version of Think’s interview with the Young Marketer of the Year, Lindsay Nuttall, the BBC’s head of marketing, BBC TWO, BBC FOUR and Knowledge. read marketing article> 

Read the long version of Innocent’s Richard Reed article on why brands should try to save the world. read marketing article>        

Read more about how Shell’s brand relates to its people and read the unfiltered thoughts of Luke Mayhew, chairman of Pets at Home, you’re in luck. Read the transcripts behind these two Think articles. read marketing article>

Explore the Marketing Society