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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

 

Welcome to our Knowledge Zone, a rich resource of information exclusive to Marketing Society members. It’s like having your very own library of marketing wisdom at your fingertips. There’s bundles of different kinds of available content from white papers to in-depth reports and industry research.

This is also where you can access the Microsoft Digital Zone, a platform for debate, advice and consultation on all things digital. Case studies from The Marketing Society’s Awards for Excellence are archived here, as are speaker presentations from our events. Plus look out for inspirational case studies from members. So, have a look around our Knowledge Zone - browsers welcome.

You need to be logged in as a member to be able to search the full archive, however you can still access some content within the non member area. To apply for membership click here.

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