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Marketing Society. Our Week.

20 May 2011

This week in Our Week Roisin Donnelly tops the Power 100, the Marketer of the Year finalists, book your discount tickets for the Aviva Premiership Rugby final, and Luke Johnson hates The Apprentice.

Roisin Donnelly has the power

We are so proud of our president, P&G’s Roisin Donnelly, who has been declared Britain’s most powerful marketer in Marketing’s Power 100. Marketing reports that “at the helm of this marketing powerhouse, Donnelly, the corporate marketing director and head of marketing, put the heart back into P&G with its overarching ‘Proud supporter of mums’ message.” Roisin’s bold leadership of P&G is an inspiration to the marketing world. Congratulations to Roisin, and to all the other Marketing Society members in the Power 100, eight of whom are in the top 10. View the Power 100.

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Debating The Apprentice

Our blog and LinkedIn comment boards have been red hot with discussion about BBC’s The Apprentice, following a scathing commentary by Luke Johnson in the Daily Mail last week. Luke described the show as “a pantomime, full of circus clowns: since 2005, Lord Sugar has been playing a theatrical villain in a pretend office on a TV stage that is about as authentic as Aladdin’s lamp”. Some of you take a different view. Melanie Portrelli says “sure, a lot of it is cringeworthy. Yet I believe that observing that sort of behaviour and decision making actually educates viewers on how not to behave.” What do you think?

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Lord Sugar

The fab four

The four finalists for the Marketer of the Year 2011 award are Neil Blakesley, vice president of marketing at BT Global Services, Sally Cowdry, marketing director at O2, Craig Inglis, director of marketing at John Lewis, and Amanda Mackenzie, chief marketing and communications director at Aviva. Who do you think should take the title? Tell us on LinkedIn. The winner will be announced at our Awards for Excellence on 6 June at the London Hilton. Book your place today.

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Aviva rugby final tickets

It’s the final of the Aviva Premiership Rugby 2010-11 season on Saturday 28 May and we have a brilliant offer for you, courtesy of our member Ed Will at Breakfast Agency. You can book tickets for the final at Twickenham at £10 off the standard adult prices – but hurry because tickets are selling quickly. The match is World Rugby Union’s biggest domestic club final, selling out Twickenham Stadium for the last three seasons. Click here for booking details and a video that gives a flavour of the final.

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Bookmarks

Our tweets

Replies

Can financial services marketing regain its mojo? asks Tony Langham, chief executive, Lansons

Cornered our Marketing Leaders Programme delegates

Customer insight is as vital as ever says Paul Berney

10 Things about Whisky - by Dewar's senior global brand ambassador Stephen Marshall

Super news! Our President, P&G's Roisin Donnelly, is the most powerful marketer in the UK, #1 in Marketing's Power 100 http://bit.ly/lW9l2A

The debate is still raging. Is BBC's The Apprentice an insult to business, as Luke Johnson said in the Daily Mail? http://bit.ly/j1IFbT

10 Things about whisky, by Dewar's senior global brand ambassador Stephen Marshall http://bit.ly/jZTn4T

B L Henrikson via Twitter: @TheMarketingSoc wow what a final four! Go Neil! june 6th will be great!

Very Good Service via blog: Congratulations, seems rather fitting for the President of the Marketing Society to be Britain’s most powerful marketer

Philippa Smart via Twitter: @TheMarketingSoc Not so much an insult but I would say #TheApprentice does not in the least reflect excellent businesses of today.

Upcoming events

26

Thursday 26 May Member Drinks, London
A chance to meet fellow members and enjoy a glass of champagne at Soho House.

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6

Monday 6 June Awards for Excellence, London
Celebrate and find out who has won the 2011 Marketer of the Year award.

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23

Thursday 23 June Ogilvy Day, Edinburgh
Celebrate David Ogilvy’s birthday in style with three events reflecting his passions.

Find out moreAdd to my diaryBook this event

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