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Umbrella. Check. Raincoat. Check. Wellington boots. Check. Souwester. Check. Hell, it’s depressing outside, but hang on in there, the green shoots of spring are on their way. Fortunately, the February edition of Think, your favourite, thoughtful newsletter, ushers in three promising seeds for thought to distract you from wet, windy, dastardly drizzle. Meanwhile, hot off the press, comes the UK’s top 10 trusted brands courtesy of Millward Brown. Pampers, Comfort, Amazon, Beechams, Google, BBC, Lenor, M&S, Olay and Benylin, in that order. They sound like a list for winter – would cold remedies feature so highly in better climes? But, trust is something we all need. Not least because of the rise of social networking – over 350m on Facebook, 20 hours of new content uploaded onto YouTube every minute and virtual goods sales nearing $5bn in Asia. This month’s contributors may have one answer to grow trust among your customers. Jo Kenrick, former marketing director, B&Q and John Grant, co-founder St Lukes are sustainability advocates and crucially, they both strongly believe that sustainability offers an opportunity for brand growth. John examines how Nokia has achieved ‘greeness’ despite its large size, while Jo, facing Think’s Q&A, reveals some secrets about science fiction, oil tanks and a Lord of the Rings tattoo. Finally, 10 Things brings some essential small talk fodder – did you know the Frisbee was originally called the Pluto platter?
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