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The Marketing Society - Think
February 2010 - Issue 38
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Umbrella. Check. Raincoat. Check. Wellington boots. Check. Souwester. Check. Hell, it’s depressing outside, but hang on in there, the green shoots of spring are on their way. Fortunately, the February edition of Think, your favourite, thoughtful newsletter, ushers in three promising seeds for thought to distract you from wet, windy, dastardly drizzle. Meanwhile, hot off the press, comes the UK’s top 10 trusted brands courtesy of Millward Brown. Pampers, Comfort, Amazon, Beechams, Google, BBC, Lenor, M&S, Olay and Benylin, in that order. They sound like a list for winter – would cold remedies feature so highly in better climes? But, trust is something we all need. Not least because of the rise of social networking – over 350m on Facebook, 20 hours of new content uploaded onto YouTube every minute and virtual goods sales nearing $5bn in Asia. This month’s contributors may have one answer to grow trust among your customers. Jo Kenrick, former marketing director, B&Q and John Grant, co-founder St Lukes are sustainability advocates and crucially, they both strongly believe that sustainability offers an opportunity for brand growth. John examines how Nokia has achieved ‘greeness’ despite its large size, while Jo, facing Think’s Q&A, reveals some secrets about science fiction, oil tanks and a Lord of the Rings tattoo. Finally, 10 Things brings some essential small talk fodder – did you know the Frisbee was originally called the Pluto platter?

   
  Events Calendar
Business Leader Dinner with James Bidwell

This Business Leader Dinner on 12 April will be chaired by Alan Giles of Fat Face and will comprise an exclusive store tour of Anthropologie's second European store in the beautiful former Antiquarius building on Kings Road, hosted by James Bidwell, followed by dinner at the nearby Bluebird restaurant. In an informal discussion over dinner we will explore some of the broader strategic and marketing issues raised by this exciting new arrival, such as how do retailers successfully adapt when moving to a new geographical region?


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  'Marketers should be free to use any customer data they wish' - Discuss 

Join us for a provocative and highly topical debate on the theme: ‘Marketers should be free to use any customer data they wish’ on 25 March from 6.30pm at the Royal College of Physicians. Chair Jerry Wright, CEO of the ABC will be presiding over the opposing views of More Th>n’s Pete Markey, The Guardian’s Michael Cross, Communisis’ Charles Ping and Paul Alexander from Beyond Analysis. Audience participation compulsory. Book your place today for a truly interactive event.

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10 things
10 Things
 

10 Things we didn’t know last month, rained, poured, drizzled and puddled for your convenience. From Tesco university to rich kids, silver marmalade, spelling tests and the cost per litre of Chanel No 5.

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Q&A
Jo Kenrick Greenfingers
  Jo Kenrick, chair of The Marketing Society MayDay Alliance and former B&Q marketing director talks to Elen Lewis about sustainability, science fiction and reveals a secret involving a 14-inch Gandalf tattoo.

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Opinion
John Grant The Power of We
  John Grant, co-founder of St Lukes and the Abundancy Partners analyses how Nokia, the mobile phone giant is managing to engage with sustainability despite its size.


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