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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Oxford Strategic Marketing  

About Oxford Strategic Marketing
Oxford Strategic Marketing (OxfordSM) are an independent consultancy founded in 1987, which champions customer-driven decision-making throughout the organisation.

Advice on Marketing Strategy, Marketing Skills & Career Development
Becoming a better marketer requires careful development of your career. The Marketing Society and Oxford Strategic Marketing have collaborated to help you nurture your marketing skills. Together we will help you make informed and strategic decisions about your development through marketing and business insights from other FTSE100 marketing directors and analysis of companies.

Marketing Career Toolkit
Within our member customised career toolkit you will find practical tips and advice to help you put your technical marketing skills to work in real businesses, to become more effective marketers, and to achieve your personal objectives.

Together, specifically for members we have worked with a leading Myers Briggs expert to give you insight into what sort of task and roles you are ideally suited to.

For more information on OxfordSM services, please visit their website: http://www.oxfordsm.com