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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

 

The benefits of joining The Marketing Society

The Marketing Society is one of the most influential drivers of marketing in the UK business community. We’re helping over 2600 members become bolder marketing leaders by supporting the development of leading-edge thinking, and promoting the evidence of effective marketing.

Apply for membership today if you’d like to belong to one of the most influential marketing networks in the UK.

Why join?

Our 2011 events programme has been devised to address the fundamental question of how marketers need to change to face the challenges of the future. Our events are grouped under five themes:

Customer Champions - a crucial role for marketers within their organisations
Growth Drivers - ensuring marketers drive the growth of their business
The Green Agenda - how can marketers encourage sustainable growth
Digital - using digital channels to grow and develop brands
Business to Business - forging strong relationships throughout the supply chain to drive growth

We’re equipping marketers to face the challenges of the future through:

People

Network with senior members exchanging ideas and best practice at our events and on our website. Our members receive a 25% discount to our well-respected calendar of marketing events. We run over 60 regional and national marketing events a year featuring speakers like Graham Mackay, chief executive of SAB Miller & Willie Walsh, chief executive of British Airways. Cocktail evenings, Think Tanks, masterclasses, debates and dinners all provide an excellent opportunity for networking with peers. Members can also join our digital, green and not-for-profit groups.

Thinking

The Marketing Society’s online Knowledge Zone and video library are both rich archives of marketing content and wisdom available exclusively for our members.
Within the Knowledge Zone members can access winning papers from our Awards for Excellence, member case studies on best practice, white papers and archived editions of our publications. We’re the proud publisher of two well-respected marketing publication Market Leader, the quarterly journal - required reading for the busy marketer. We also publish Our Week, a weekly newsletter, which offers a chance for members to share news and ideas. Members also receive free subscriptions to Haymarket’s weekly Marketing magazine, and a marketing newsfeed from Newsping.

Skills

Becoming a better marketer requires careful development of your career. Our professional development programmes developed by marketers for marketers include the Marketing Leaders Programme in partnership with Brand Learning, which coaches high potential individuals for marketing leadership roles and The Marketing Fast Track, which offers bite-sized learning for busy marketers through its one day courses.

Business toolkit

We’ve formed partnerships with a number of companies to help you become a better marketer. These include free access to Getmemedia’s database of media ideas, free digital advice from Microsoft, The Observatory, a service to facilitate better working relationships between you and your agency, Huddle, a secure, online space for networking and a stepping stone for members interested in becoming non-executive directors through our partnership with the Non-Exec Club. See our affiliate page for more details.

Our Blog

The Marketing Society’s blog is the curator of the best content and most insightful conversations in the marketing industry. It is written by inspirational, thought-provoking experts in the fields of customer, growth, digital, green and leadership. The Marketing Society’s blog edits and collects the most interesting content to help our members think differently and become bolder marketing leaders.