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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Our Partners : ITV 

Paul AlexanderToday ITV is the UK’s largest advertising funded broadcaster, investing around £1 billion per year in programming. ITV’s production business, ITV STUDIOS, makes more hours of network television than any other UK commercial producer. ITV employs over 4,000 staff worldwide within its three business segments: Broadcasting, ITV STUDIOS and Online. In 2010 ITV1 won the Channel of the Year award at the Broadcast Awards. 

ITV has the country’s leading portfolio of digital channels, with ITV2 and ITV3 the most popular in the UK and ITV4 within the top ten. ITV has long running dramas such as Coronation Street, celebrating its 50th birthday this year as well as large audience pulling shows such as The X Factor, Britain’s Got Talent and I’m a Celebrity Get Me Out of Here. From Piers Morgan to Joanna Lumley, Factual programming is at its best on ITV1 and in 2010 we are proud to be showing the World Cup from South Africa.  

ITV Online is focused on video services delivering ITV programming via the web and – increasingly – directly to the television set. itv.com includes ITV Player, which allows users to access catch-up and watch clips from the best ITV programmes, all supported by advertising. As online and TV-based services converge, itv.com is coming of age as a digital channel in its own right. In 2009 the appetite for viewing and interacting with content online continued to grow. Page impressions to the site totalled 1.1bn, up 21 per cent on 2008. Video consumption on the site also reached new levels with 198 million video views in 2009. 

For advertising sales information and to find out how your brand can work with the ITV family please visit, itvmedia.co.uk. 

On ITV.com/about you can find out more about the history of the ITV, our programming and commissioning policies and our public service broadcasting and regulatory commitments.

 

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