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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Start Today  

Start today

About Start Today
 
Start Today is a marketing initiative, uniting some of the UK’s leading brands to inspire their customers to live more sustainably. Launched on 1 November 2011, the campaign encouraged people throughout the UK to ‘do more with less’, and be more aware of their resource use.

Watch the highlights below...
 


Who was involved?
 
Brands including Aviva, B&Q, British Gas, EDF Energy, Eurostar, IBM, M&S, MORE TH>N, P&G, Thames Water and Virgin Money each championed a simple sustainable behaviour that their consumers can relate to and immediately adopt. This covered everything from sustainable food choices and the joys of exploring on foot, right through to easy ways to start saving energy and creative ideas around re-using and sharing.
 
What was the goal?
 
Start Today defied the trend of telling consumers to stop acting in certain ways and to communicate positive and useful messages to the public in more ways than any single brand could do on their own.
 1 November 2011 was the first day of this collaborative drive for sustainability and is just the beginning.
 
The background
 
Start Today is led by Start – the sustainable living initiative inspired by HRH The Prince of Wales – The Marketing Society and Business in the Community. The idea was conceived by integrated marketing agency Meteorite in response to The Marketing Society’s 2010 Film Challenge, which asked marketers to think about how marketing can make a difference to the planet. Start Today now involves many agencies, brand owners and media partners all over the UK. 

Find out more information here.

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