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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
The Marketing Society’s programme of national events has developed a reputation for encouraging its members to think differently. Our 2011 calendar has been announced and throughout the year we will be addressing the fundamental question of how marketers need to change to face the challenges of the future. Aside from our flagship events – Annual Conference and Annual Dinner – we will be hosting a programme of events under five themes. Click on each of the titles to view the individual programme of events for 2011.
Each of these five themes will be addressed at a range of different events in 2011 to encourage interaction and ensure delegates seize the opportunity to think differently. They include best practice showcases, under the spotlight, masterclasses, debates, dinners, lectures and invite-only member evenings.