50th Anniversary Conference Programme
Session 1: How do marketers need to change?
9.10 - 9.30 Hugh Davidson, author of: “Offensive Marketing”, “The Committed Enterprise”; publishing Jan 2010 “Listen – A Call to Revolution by Marketers” Former Chairman, The Marketing Society
A much admired practitioner, academic, author and now social entrepreneur, he is uniquely placed to comment on the development of marketing and marketers. He will outline how Marketers can win the next 50 years".
Session 2: How will the economy change?
9.30 - 9.45 Lord Mervyn Davies, minister for trade, promotion and investment; chairman of the Business Council of Britain; chairman, International Centre for Financial Regulation
How is the government helping business? What have we learned from the current recession? As a former top banker as well as a government minister, what is his advice to marketers?
9.45 - 10.05 Dennis Turner, chief economist, HSBC
What is really going on in the global and UK economy? What is happening to consumer confidence? What are the short and longer term prospects for marketers?
10.05 - 10.20 The Practitioners View
Antony Jenkins, chief executive of global retail banking, Barclays
Paul Flatters, managing director, Trajectory Partnership
10.20 - 10.35 Boris Johnson, Mayor of London
10.35 - 10.45 (Interview and Q&A)
A visionary look at the next 50 years for London. London is an enormously powerful brand in the global economy. The sun may have set upon the British Empire, but its former capital remains one of the great cities of the world. How will London retain its status as a world leading city for finance, culture and tourism over the next 50 years?
Session 3: How will consumers change?
11.10 - 11.15 Video interviews
11.15 - 11.30 Baroness Susan Greenfield, CBE, scientist, author, broadcaster, professor of pharmacology, Oxford University, director of the Royal Institution of Great Britain.
The pace of change of technology is clearly one of the key issues that we all continue to grapple with. But how will technology change the way we think and behave? Baroness Greenfield believes that our brains are subtly changing in ways that we are unaware of.
11.35 - 12.00 Practitioners Panel
We ask our expert panel what they think of the sessions so far and also their views on what they believe will be the drivers of consumer change and how they will manifest themselves.
Ashley Highfield, managing director, Microsoft, UK
Mark Lund, chief executive, COI
Will Harris, marketing director, Nokia UK
Tamar Kasriel, futurist, ‘Make It So. Sources and Limits of Future Change’
Session 4: How will communication change?
12.00 - 12.40 Future Predictions by top communicators
Despite the bewildering pace of media change, one thing is clear: marketers will always need to find audiences. Where will they be? What are audiences going to be doing, watching, listening, reading? What will entertain us? And how will we receive it? How will marketers use the ever increasing channel options now open to them? We ask some of the UK’s top communicators to forecast consumer and therefore marketer behaviour.
Peter Bazalgette, media consultant & digital investor
Rory Sutherland, president, IPA
Tess Alps, chief executive, Thinkbox
Session 5: How will brands need to change?
13.35 - 13.40 Video Interviews
13.40 - 14.00 Sir John Hegarty, chairman, BBH
John Hegarty founded one of the most famous and admired brands in advertising 30 years ago – Bartle Bogle Hegarty. He is associated with many famous campaigns for brands such as Audi and in particular Levis which has retained its classic status throughout this period. How do you make a brand like Levi’s last another 50 years?
14.00 - 14.15 Kathy Parker, Guinness global marketing and innovation director, Diageo
14.15 - 14.30 Amanda Mackenzie, global chief marketing officer, Aviva plc
14.30 - 14.45 Speaker Panel with Sir John Hegarty, Kathy Parker and Amanda Mackenzie
Session 6: How can we encourage consumers to support sustainable growth?
14.45 - 14.50 Video interviews
14.50 - 15.05 Professor Geoffrey Beattie, psychologist
15.05 - 15.10 (Interview and Q&A)
The latest findings from the Sustainable Consumption Institute, a £25m centre of global excellence funded by Tesco researching major national and international issues associated with sustainability and encouraging consumers to adopt more sustainable lifestyles.
Session 7: What are the marketing opportunities of the next 50 years?
15.10 - 15.25 Sir Stelios Haji-Ioannou, creator, easyJet
He prefers to be known just as “Stelios”, the serial entrepreneur, and is best known for creating easyJet in 1995. Stelios was just 28 when he founded the budget airline and has since launched many easy-branded businesses. Voted one of the top 50 brands of the last 50 years, approximately 45 million people a year fly with easyJet, “enjoying more value for less”.