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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

B2B Marketing Excellence Dinner 

22 March 2012
7pm - 10pm
Shoreditch House, London

Shoreditch House

At our B2B Marketing Excellence Dinner we asked the question 'Can B2B have a Meerkat'. The evening turned into a lively and insightful debate.

There was obviously real appetite to continue the conversation so we would love to hear your ideas for next topics/speakers. Please send your thoughts on to Sarah Woodley and we’ll be in touch soon. 

A special thanks go to our B2B Partner Omobono for their brilliant support and contribution. There is still time to take part in our joint research, you just need to click here.

Speakers

Joel Harrison

Joel Harrison
B2B Marketing / editor
Joel is founding editor of B2B Marketing and is editorial director of publishing company Silver Bullet Publishing Ltd. He oversees all of the company's editorial and content activities, including the B2B Marketing magazine, The B2B Marketing Awards, the website, Benchmarking Reports, Best Practice Guides, conferences and seminars, etc.

Help us to benchmark What Works Where in B2B Digital Marketing
Last year, Omobono partnered with The Marketing Society to produce a fascinating report. We’ve just repeated the survey and will share the latest results here and at the Marketing Society B2B dinner later in the month.

B2B Stream
The Marketing Society launched the B2B stream in 2010 to develop and grow a community of business-to-business marketers to share best practice, debate current issues and build a network of peer support in an industry that is typically skewed with a consumer focus.

At our previous B2B Marketing Excellence Workshop Members, in 2011, members from The Marketing Society reflected on their unique B2B challenges within The Marketing Society streams: Digital, Customer, Growth and Green. You can read a review of the findings from the B2B Think Tank here.

Our members awarded the evening a more than respectable feedback score of 4.5 out of 5. Other feedback from the evenng included:

"Good format, engaging & strong group of people"
"Excellent forum- really enjoyed the format. Please do it again!"
"Very engaging evening"
"Good level of discussion and business represented"
"Very thought provoking session"
"Good to discuss important topics with peers from different industries"
"Excellent way to engage with peers"
"Bloody marvellous!"
"Good literature and discussion"

The Marketing Society is committed to supporting B2B marketers, actively working to give you every bit as much information and recognition as consumer marketers. To register your interest please click here. 

Key Times
Registration and drinks: 7pm - 7.30pm
Dinner & speeches: 7.30pm - 10pm
Carriages: 10pm

Location
Shoreditch House
Ebor Street
London
E1 6AW
Bookings
020 8973 1360
Email us
(Terms and Conditions)
B2B

In partnership with:
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