The Marketing Society Annual Conference

Join us for our Annual Conference 2011 at The Royal Opera House on 29 November, where world-class leaders and business experts will be exploring the concept of “global leadership”.
Key issues for marketers:
Where are the growth markets?
How do you make your brand world class?
How do you create the right balance between global and local marketing?
How do you connect with a global audience?
How do we create growth without destroying the planet?
Host:
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Nick Higham
Correspondent, BBC News
Working across television, radio and online. Nick has presented programmes on BBC Radio 4, BBC Radio 5 Live and BBC World Service, making radio documentaries in Germany, India, Hong Kong, Venezuela and Paraguay.
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Guy Hayward
CEO, JWT
Guy Hayward became Chief Executive Officer of JWT UK Group in 2009. Under his stewardship the agency transformed from a traditional advertising agency to being the UK’s largest integrated communications agency. |
Speakers:
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Willie Walsh
CEO, International Airlines Group
Willie Walsh became chief executive of International Airlines Group (IAG) in January 2011, joining from British Airways where he was chief executive from October 2005.
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Amanda Mackenzie
Chief Marketing & Communications Officer, Aviva
Amanda is a member of Aviva’s Executive Committee, Executive sponsor for diversity and chairs the Operational Risk Committee. This is the first time marketing has been an executive role at Aviva and Amanda was the first woman on the executive committee in its 200 year history. |
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Heston Blumenthal
culinary alchemist and owner of The Fat Duck restaurant
Heston is a world renowned culinary alchemist, chef and broadcaster. Owner of The Fat Duck, awarded three Michelin stars and the only restaurant in the UK to be accredited a 10/10 in the Good Food Guide. Heston demonstrates his fascination with taste and flavour with dishes such as snail porridge, whiskey wine gums and salmon poached in liquorice gel on the menu.
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Matt Brittin
managing director, UK & Ireland Operations, Google
Matt is managing director of the biggest market for Google outside the US, and the most advanced major country in terms of e-commerce and online advertising spend.
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Andy Fennell
chief marketing officer, Diageo Plc
Andy has been lucky enough to work on some of the world's best beverage brands and has created a reputation for driving rapid growth.
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Keith Weed
chief marketing and communications officer, Unilever
As Unilever’s chief marketing and communications officer, Keith is on the Unilever Executive Board and is responsible for the marketing and communication functions.
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Dr Linda Yueh
economist and commentator
Dr. Linda Yueh is an economist and commentator on global economic issues, particularly the world economic environment, the state of major economies in Europe and the USA and China, and the rise of emerging markets.
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Charles Garland
COO, Syco Entertainment
Charles’ focus is on expanding and growing Syco Entertainment, the joint venture formed between Simon Cowell and Sony Music Entertainment as well as running the day to day operations.
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Peter Molyneux OBE
creative director, Microsoft Game Studios
Peter is one of the best-known names in the international world of computer games. He co-founded Bullfrog Productions, formed Lionhead Studios and created a new genre of computer games, “the god games”.
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Rita Clifton
chairman, Interbrand
Rita worked at Saatchi & Saatchi for 12 years and joined Interbrand in 2002. Rita is a non-executive director of Dixons Retail plc and of Bupa, and also chairs Populus, the opinion pollster to The Times.
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Roberto Giolito
style director, Fiat
Roberto Giolito, the designer behind the reinvention of Fiat's historic 500 nameplate, was recently promoted to the top spot at Fiat Automobiles, becoming Head of Design.
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David A. Smith
chief executive, Global Futures and Foresight
David is a futurologist, and chief executive of Global Futures and Foresight (GFF) - a strategic futures research firm. GFF's research and David's diverse business career enables him to identify how trends and emerging issues will likely impact organisations in the near future and how we should respond today.
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Dr Tim Lucas
founder, The Listening Agency
Tim has spent the past 20 years working in Brazil, Europe and the USA as a consultant, researcher and lecturer in the areas of communications, new media technologies and anthropology.
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Last year's Annual Conference was an overwhelming success. Speakers included Martin Glenn, ceo, Birds Eye Iglo Group, Mark Price, managing director, Waitrose, Dennis Turner, chief economist, HSBC Bank plc and General Sir Mike Jackson, former Chief of the General Staff and head of the army. Hear James Averdieck's contribution, founder and MD of Gü Chocolate Puds:
View videos from last year's Annual Conference.

View photos from last year's Annual Conference.
Testimonials
"Excellent, slick and inspirational."
"Operating on a high plain and a bigger more stimulating more interesting canvas – not just marketers talking marketing."
"Best event I have been to in ages."
"General Sir Mike Jackson showed what leadership is really all about, humility, courage, the ability to communicate to 'everyman'."
"Excellent day, really great selection of speakers."
"Good speakers, inspiring content and interesting format - the post lunch 'speed networking' and Shakespeare take on leadership was a great idea. Kept us on our toes!"
"Superb array of speakers. Lots of insights about leadership."
"I liked the range of presentation formats and credibility of speakers to share thought leadership, well done!"
"Entertaining & informative as I have come to expect from events from The Marketing Society."
"Excellent day with fascinating and extraordinarily high calibre speakers."
"Who would have thought a retail bank's Chief Economist could be so entertaining, instinctive & thought provoking. Excellent."
"Excellent speakers, informative & thought provoking, Better than last year."
"This was the best conference yet. The interaction was great. An excellent mix of speakers from entrepreneurs to big businesses - and international for different perspectives."
Key Times
8am – 3.30pm
Location
The Royal Opera House
Covent Garden
London
WC2E 9DD
020 7240 1200
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Ticket Prices
Member ticket
£550 + VAT
Member & Guest
£1000 + VAT
Non-Member
£750 +VAT
A minimum deposit of £100 per ticket is payable at the time of booking
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