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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

An audience with Howard Schultz 

26 January 2010
6.30 - 8.30 pm
The Royal College of Physicians

You can now watch highlights in our online video library.

To view the guest list for this event click here.   

Anyone ready for a fresh cup of coffee?

Then reserve your place for An Audience with Howard Schultz on 26 January when there is a rare opportunity to hear in person one of our distinguished Marketing Heroes – Howard Schultz, Chairman and CEO of Starbucks, book now by contacting the events team on 020 8973 1360 or by email. 

Fellows and Business Leader members of the Society are invited to join a select group for a Private Dinner with Howard Schultz, which will follow An Audience with Howard Schultz. The dinner will commence at approximately 8.30pm and conclude at 10.30pm.

Tickets for the “audience” and private dinner together are priced at £190 + VAT for Fellows and Business Leader members and we are offering a place for one additional guest at the same price. You can book by emailing Helen or by calling the the events team on 020 8973 1360.

We are anticipating that demand for the private dinner will be strong, and tickets will be allocated on a first come first served basis, so if you would like to attend, perhaps you would be kind enough to let us know right away.

  
   

Speaker
Howard Schultz

Howard Schultz
chairman, president and chief executive officer, Starbucks Coffee Company

It all started with a cup of coffee.

Howard Schultz, chairman, president and chief executive officer of Starbucks Coffee Company, first walked into Starbucks in Seattle’s Pike Place Market in 1981. Howard was drawn into conversation with these connoisseurs who took great care in not only finding and roasting the highest quality coffee, but also sharing their passion with others. Drawn to Seattle and its extraordinary coffee culture, Howard moved from his native New York and joined Starbucks in 1982 as director of operations and marketing when Starbucks had four stores.

In 1983, Howard traveled to Italy and was captivated by Italian coffee bars and the romance of the coffee experience. He had a vision to bring the Italian coffeehouse tradition back to Seattle, creating a third place between work and home. In order to pursue this dream, Howard left Starbucks to start his own coffee company called Il Giornale and returned in August 1987 to purchase Starbucks with the help of local investors. Howard went on to create two landmark programs for Starbucks partners (employees): comprehensive health coverage for part-time partners and equity in the company in the form of stock options.

From that foundation, Starbucks has grown to more than 16,000 stores in neighborhoods around the world. What remains the same from that first cup of coffee: a connection, a conversation, and a sense of community.

Venue

Royal College of Physicians Royal College Of Physicians
11 Saint Andrew's Place
(off Park Square East)
London,
NW1 4LE

The College is situated opposite the south east corner of Regent's Park, at the junction of the Outer Circle and Park Square East. It is a few minutes walk from Great Portland Street tube station on the Circle and Metropolitan Lines, and Regents Park tube station on the Bakerloo Line.

Ticket prices      
An Audience with Howard Schultz  
 Member       £  99.00 + VAT
 Member & Guest  £150.00 + VAT
 Non-Member  £150.00 + VAT
   
Private Dinner with Howard Schultz  
Fellows and Business Leader Ticket  £190.00 + VAT
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