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Vittorio Colao, Chief Executive, Vodafone Group.
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AG Lafley, Chairman of the Board, The Procter & Gamble Company
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Sir Richard Branson, President, Virgin Atlantic

Achieving Excellence in B2B Marketing 

18 October 2011
6.30pm - 9pm
Engine Group, London

A night of Achieving Excellence in B2B

During this evening at Engine, we explored what it means to Achieve Excellence in B2B Marketing. In an evening of table discussions guided by key industry speakers including Caroline Taylor, IBM, Vince Kerr, Fujitsu, Tricia Weener, HSBC and Richard Robinson, Google. Members from The Marketing Society reflected on their unique B2B challenges within The Marketing Society streams: Digital, Customer, Growth and Green. For full details on the discussions from the night please click here.

Our members awarded the evening a more than respectable feedback score of 4.5 out of 5. One member appreciated the “very interesting & different look at B2B marketing challenges & opportunities” and another “loved the involving format“. Other thoughts from the evenng included: 

"Good format, engaging & strong group of people"
"Excellent forum- really enjoyed the format. Please do it again!"
"Very engaging evening"
"Good level of discussion and business represented"
"Very thought provoking session"
"Good to discuss important topics with peers from different industries"
"Excellent way to engage with peers"
"Bloody marvellous!"
"Good literature and discussion"

The Marketing Society is committed to supporting B2B marketers, actively working to give you every bit as much information and recognition as consumer marketers.

Speakers

Caroline Taylor

Caroline Taylor
vice president of marketing, communications & citizenship, IBM UK & Ireland

Caroline is responsible for the strategy and delivery for both IBM’s brand and reputation and its sales pipeline development, leading a team across all aspects of go to market strategy and execution.

Vince Kerr

Vince Kerr
marketing director, Fujitsu

Vince joined Fujitsu in July 2001 as a business consultant and in April 2009 he moved to his current role as marketing director on the board of Fujitsu, UK and Ireland.

Richard Robinson | Google Richard Robinson 
industry leader, business, technology & retail markets, Google

Richard has spent almost 15 years assisting companies in the development and implementation of effective go-to-market strategies. At Google he helps businesses develop highly effective digital strategies.
Tricia Weener | HSBC Tricia Weener
head of marketing, continental Europe, commercial banking, HSBC

Tricia joined HSBC in August 2009 and leads the development and implementation of HSBC’s Commercial Banking (CMB) marketing and propositions strategy for Continental Europe, covering 17 countries across the region.

Key Times
Registration and drinks: 6.30pm – 7pm
Presentation: 7pm – 8.10pm
Drinks and mingling: 8.10pm – 9pm

Location
Engine Group
60 Great Portland Street
London
W1W 7RT

  

Ticket Prices
Member
£50.00 + VAT
Member & Guest £100.00 + VAT
Non Member
£100.00 + VAT

Business to Business

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