Members Login


 

Apply | Renew
 
"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

B2B Marketing Excellence Workshop 

13 April 2011
6.30pm - 9pm
The Engine Group, London

This event was part of the B2B stream.

B2B Marketing Excellence Workshop
An opportunity to share and exchange learnings and best practice around B2B marketing.

The Marketing Society launched the B2B stream in 2010 to develop and grow a community of business-to-business marketers to share best practice, debate current issues and build a network of peer support in an industry that is typically skewed with a consumer focus.

We presented the findings from the What Works Where research survey, designed to benchmark what works where in B2B digital marketing, an industry that can be skewed by a consumer focus.

Speakers

Caroline Taylor

Caroline Taylor
vice president of marketing, communications & citizenship, IBM UK & Ireland

Caroline is responsible for the strategy and delivery for both IBM’s brand and reputation and its sales pipeline development, leading a team across all aspects of go to market strategy and execution.

Laurie Young
marketing consultant

Former global marketing partner at PricewaterhouseCoopers, Laurie Young also founded, built and sold his own agency which specialised in marketing business services. Through his first love, writing, he has had over a hundred trade articles published. 
Ruth Rowan
director of UK marketing, BT Global Services

Ruth is responsible for designing and delivering a successful integrated marketing plan to deliver profitable growth and customer satisfaction  for BT’s Global Services business in the UK. From 1 May Ruth will take up a new role as Marketing Director, APAC, based in Hong Kong.
Mark Thomson
media director, Royal Mail

Mark’s latest challenge is to increase Mail’s share of the UK’s advertising, transactional and trans-promotional markets. His current non-executive directorships include the International Group of the Borders & Immigration Agency (BIA), where he also sits on the Audit Committee.

Key Times
Registration and drinks: 6.30pm - 7pm
Presentaion: 7pm - 8.15pm
Drinks and mingling - 8.15pm - 9pm

Location
Engine Group
60 Great Portland Street
London
W1W 7RT

Bookings
020 8973 1360
Email us
(Terms and Conditions)

Ticket Prices
Member
£50.00 + VAT
Member & Guest
£100.00 + VAT
Non-member
£100.00 + VAT

Business to Business

Sponsored by:
Explore the Marketing Society