The Day at The Edinburgh International Marketing Festival 

We’re most excited to announce that The Marketing Society will be joining the first ever Edinburgh International Marketing Festival on 23 August 2010 at The Assembly Rooms, Edinburgh.

The Day will be chaired by our own president, P&G’s Roisin Donnelly and will feature world class speakers including Gerry O’Donnell, global brand director, The Famous Grouse, Peter Fisk, author of Marketing Genius, Jo Kenrick, brand director, Start and Roger Williams, deputy director, marketing and digital, Scottish Government. Evening entertainment will include cabaret singer Ali McGregor and The Late Late Show.

This is a unique opportunity to celebrate the sparkle of marketing and enjoy the explosion of creative energy in Scotland's capital city.

Book before 30 July to take advantage of our special early bird member rates

The Marketing Society Day at the Edinburgh International Marketing Festival

The Day Unfolds

9.15am Welcome to The Day
Roisin Donnelly, president of The Marketing Society and corporate marketing director of P & G

Roisin will introduce the morning session which will consider marketing as a force for good – exploring the concept that maximising profits and social responsibility are not necessarily mutual exclusive – as the highly successful Ariel Turn to 30 campaign demonstrated.

A keen debater at Glasgow University, where Roisin has battled with the likes of Charles Kennedy and Liam Fox, she will be more than capable of keeping the morning’s speakers in order.

9.30am Marketing for good
Roger Williams, deputy director, marketing and digital, Scottish Government

Roger has had a distinguished career in PR, working in the Department of Trade and Industry before joining Chevron, then Clydesdale Bank. In 1998 he was recruited to the Scottish Office on the eve of devolution. He heads up the department at The Scottish Government which was awarded Marketing Team of the Year at the Marketing Society Star Awards this year.

Roger will discuss the commitment of the Scottish Government to developing effective social marketing and will introduce some award-winning case studies from The Bridge, Union and Leith before opening an exhibition to showcase this work.

10.30am Creating a Sustainable Future
Jo Kenrick, brand director, Start

Jo brings a positive message from HRH Prince Charles – you have a fantastic opportunity to influence your consumers and your business by embracing sustainability as an engine for innovation.

She will also tell you what she and Prince Charles are doing about this opportunity and how you might want to get involved.

Jo has a distinguished career in marketing with senior roles at Pepsi, Mars, Asda, Woolworths, Wilson Connelly the housebuilder, Camelot, and most recently B&Q. She also chairs the Marketing Society’s Mayday Alliance, which supports the BITC Mayday Network in encouraging businesses to start the journey of becoming more sustainable.

She was also trained to fly by the RAF and likes to garden and party, but not necessarily at the same time.

11.15am Debate of The Day:
Marketing can save the planet!
Chair: Roisin Donnelly

For: Jo Kenrick, Start and Peter Fisk author of People Planet Profit
Against: Gerry O’Donnell, The Edrington Group, Kenny Harris, Headsurf
Gerry and Kenny have helped develop many programmes of debates for the Marketing
Society. Gerry is Global Brand Director of The Famous Grouse, which won Best Scottish Brand at the 2009 Star Awards, while Kenny – well known as a speaker and stand-up comedian – heads creative thinking consultancy Headsurf.

The creative spark: The art of marketing

2pm Introduction
Ewan Colville, VisitScotland
Featuring a musical interlude from Antonia.

2.15pm Gaga to Guggenheim: The new art of marketing
Peter Fisk, author of Marketing Genius
It’s time for marketing to get back to its creative roots – authentic, engaging, intuitive. Peter will inspire you to rediscover your creativity, the yang to match your ying, and the power of your right-brain. He explores a new generation of markets leaders emerging around the world – from Alibaba to Apple, Samsung to Shanghai Tang and Zappos to Zipcars – and looks at how they build brands and market them to touch people more deeply, enabling them to do more for themselves and society. He will also preview the world’s 50 most creative businesses which feature in his new book Creative Genius: Innovation from the Future Back.

Founder of GeniusWorks, Peter is a highly experienced marketer, speaker and author. He leads The Marketing Fast Track, the Marketing Society’s professional development programme. He will be leading a full day of creative inspiration on 8th September with The New Marketing Masterclass Series at RBS Gogarburn Conference Centre, Edinburgh.

3pm Ideas without Money
Pipe Stein, Notable, Montevideo

Discover how to make a big impact with limited budgets. Pipe is founder and Creative Director of one of Uruguay’s top agencies and this year’s winner of the Grands Prix at ‘Desachate’ in Uruguay and the Latin American Wave Festival in Brazil.

Previously with Ogilvy, he is Chairman of the Independent Communications Agency Network and well known for his lectures and presentations in Spain and across South America.

3.50pm The awakening consumer
Jimmie Stone, founder and creative director, Green Team, New York

Originally from Venezuela, Jimmie began his career at McCann-Erickson Uruguay working with Nestle, Coca Cola and Conrad Hotels. For the last 10 years he has helped shape Green Team’s mission to awaken brands including Johnson & Johnson, WWF and VisitScotland, positioning them to succeed in a world that demands authenticity and responsibility.

In Jimmie’s own words “This is indeed the era of ‘Purpose Branding’. We’ve gone from interconnected to interdependent to interlocked, and consumers are awakening to their own role as marketers. Brands that understand and embrace this are best poised for success.” Jimmie has won numerous awards, including the United Nations Integrity in Advertising Award. He is also the proud owner of a 21st century kilt.

4.30pm Discussion of The Day
Can marketing really be art?
Hugh Burkitt, chief executive of the Marketing Society

Hugh will lead a discussion on art in marketing with Peter Fisk, Pipe Stein and Jimmie Stone providing some examples to provoke thinking and ignite the imagination. Hugh started his career with Unilever, working on Bird’s Eye, before moving into advertising – first with CDP then founding Burkitt Weinreich Bryant which he chaired as Burkitt DDB.

As Chief Executive, Hugh has been responsible for the launch of the Society’s Manifesto for Marketing, Marketing Fast Track and Marketing Leaders Programme.

The Edinburgh Festival
Marketing Star Award

The coveted Star will be awarded to the show or event which has demonstrated marketing excellence through innovation, effective promotion and great results. Email your nomination, in less than 100 words, by 16th August to caroline@marketingsociety.co.uk

5.30pm Delegate drinks reception
Sponsored by Bulmers

The big bang: The Day turns to night…

6.15pm The Class of 2010:
Associate Member Meeting

The Marketing Society Associate Member Programme is a forum for young marketers, under 30 years of age. Ken Grier of sponsors The Edrington Group will launch the programme for the year. Ken recently won a Marketing Star of the Year following the successful repositioning of The Macallan as a luxury icon brand in key markets across the world. If you are under 30 with more than three years’ marketing experience and would like to be part of the Programme please email caroline@marketingsociety.co.uk by the
end of July.

From 7pm Exclusive Supper Room Drinks Party
sponsored by Bulmer’s

Members and guests of The Marketing Society are invited to hang out, and chill out, at the coolest bar on the Fringe.

8pm Ali McGregor’s Jazz Cigarette

Ali makes a welcome return with classic jazz ballad and sassy blues made famous
by Billie, Ella and Britney, traversing the world of opera and popular culture as an awardwinning principal with Opera Australia or as a regular guest of ABC TV’s Spicks and Specks.

“ …stunning, seldom does one find such grace and energy combined in one voice.”
Herald Sun (Australia)

“ I don’t think there was a woman in the audience who didn’t want to be her, nor a man who didn’t just want her.” Independent Weekly

10pm Post me to the Fringe
Will Armstrong and Matt Bonner

Festival goers travel from all over the world to get to Edinburgh. A pair of individuals from Brighton will set out to arrive like no one else will do in 2010.

Will Armstrong, a Marketing Assistant with The Marketing Society, will plant himself in a box and be posting himself from Brighton to Edinburgh to understand what some of the 84 million daily letters go through to get from A to B; using a flip cam to capture the moment.

Matt Bonner, a musician, will travel with his guitar from Brighton, using only public buses and has given himself the challenge of completing the task in six days before their first show at Espionage, Victoria Street at 1pm from 6 – 20 August.

The show will foretell the tales of wisdom and plight bought by both posting and busing-it to Edinburgh. In a documentary set to show you how not to do it, Will and Matt will be highlighting the effort of all Fringe goers and performers alike.

“Will is creative, nuts and off the wall, but that is the show” Gemma Greaves, The Marketing Society

“Matt is a brilliant writer with a great voice and can really get a crowd going”
Brighton Calling

Roisin Donnelly corporate marketing director and head of marketing, Procter & Gamble UK and Ireland Roisin is responsible for marketing on all P&G brands, including the Gillette portfolio.

Roger Williams deputy director, marketing and digital, Scottish Government Roger’s career in PR, media relations, public affairs, and marketing spans both the private and public sector.

Jo Kenrick brand director, Start Jo is the Brand Director for Start, the Prince of Wales’ initiative on sustainability, and is also the chair of the Marketing Society’s sustainability workstream.

Peter Fisk founder, The Genius Works Peter is an inspirational author, speaker and business advisor.

Gerry O’Donnell director, The Famous Grouse Gerry is currently the Director of The Famous Grouse, managing the global brand team in Perth.

Pipe Stein founder and director, Notable Publicidad Pipe Stein is founder and Director of Notable Publicidad, one of the largest and most successful agencies in Uruguay.

Jimmie Stone partner, chief creative strategist, Green Team Originally from Venezuela, Jimmie began his career at McCann-Erickson Uruguay as an Art Director, leading the charge on brands such as Nestlé, Coca-Cola and Conrad Hotels.

Hugh Burkitt chief executive, The Marketing Society As Chief Executive, Hugh has been responsible for the launch of the Society’s Manifesto for Marketing, the Marketing Fast Track professional development scheme, and the Marketing Leaders Programme for aspiring marketing directors.

Ken Grier director of Malts, The Edrington Group Ken heads up the global marketing team responsible for The Macallan and Highland Park and is a director of The Macallan Distillers, Highland Distillers and the Scotch Whisky Heritage Centre.

Ali McGregor Ali McGregor traverses the worlds of opera and popular culture like no other, either as an award winning principal Soprano with Opera Australia; as a regular cabaret performer in The Famous Spiegeltent around the world; or as a regular guest on ABC TV’s 'Spicks & Specks'.