The Marketing Society Northern Awards 2011 

The Marketing Society Northern Awards in association with How-Do set the standard of marketing excellence in the North last night, bringing together leading brand and agency marketers from across the region, to celebrate creativity and acknowledge outstanding marketing practice. The glittering ceremony was held at the Lancashire County Cricket Club’s stunning new conference facility, The Point.

The Grand Prix was awarded to Tayburn for its Chewits – Mastering The Chewieverse! campaign. Their creative and innovative campaign demonstrated an exemplary entry, with clear objectives, strategy and implementation which ultimately led to great results. Judges commented that the entry truly was ‘a joy to judge’. Tayburn also won the top prize for best Social Media campaign. Highly successful marketer Karen Gee, managing director at Journeys of Distinction, Kuoni was awarded Marketing Personality of the Year. Parasol/Marketecture won the prize for best B2B campaign proving creativity and innovation can overcome a niche problem with a strong personalized strategy.

All winning case studies will be available for members on The Marketing Society Knowledge Zone. Selected winners will be showcased in the Marketing Society’s Awards for Excellence Best Practice Roadshow in September in September.

The Marketing Society Northern Awards Winners
Best B2B Campaign
Parasol / Marketecture – Show Yourself the money

Best Consumer Durable Campaign
Journey9 / Jaguar UK – Manchester Celebrities Jaguar

Best Drink Campaign
BJL / Halewood – Lambrini Lady, The Lost Political Generation

Best Food Campaign
Savvy Marketing / Soreen – Deliciously Squidgy Energy

Best Health Sciences, Pharmaceuticals and Consumer Health Care Campaign
BJL / Transform Cosmetic Surgery Group – Transform Brand

Best IT / Telecoms Campaign
Exact Abacus – Rebrand and Product Repositioning

Best Not-for-Profit Campaign
Smokefree North West – Take 7 Steps Out

Best Property and Construction Campaign
Redrow Homes – Our Pride – Your Joy (Phase 1)

Best Retail Campaign
Principles Communications / Vertbaudet – Designed with Children In Mind

Best Sport and Sportswear
Match Day Cards / Stockport County FC

Best Technology Campaign
CTI Digital – Mercuri International Website Solution

Tourism and Leisure
Liverpool Biennial - Touched

Best CSR Campaign
University Hospital South Manchester NHS FT Trust –
Britain’s Greenest Hospital

Best Low Budget Campaign
KMP Digitata / TrekAmerica – Ultimate Road Trip

Best Social Media Campaign
Tayburn / Chewits – Mastering the Chewieverse

Best Sustainable / Green Campaign
Bupa Care Services / RSPB – Enriching residents’ lives through wildlife

Awards Categories
Full details on The Marketing Society Northern Awards categories can be found on the official websiteThe Northern Awards .

Judging
The judges were instructed to mark each entry against the criteria for each category.

Our esteemed panel of judges included:
Patrick Allen, commercial director, LNT Group

Alex Batchelor, chief operating officer, Brainjuicer
Paul Berney, cmo & managing director EMEA, Mobile Marketing Association

Hugh Burkitt, chief executive, The Marketing Society

Mark Critchley, managing director, Handsome
Simon Davies, director, Makalu
Deborah Dawton, chief executive, DBA
Gemma Greaves, marketing director, The Marketing Society
Dominic Grounsell, marketing director, Capital One
Stephen Maher, chief executive, Maher Bird Associates

Tim Pile, ceo, Cogent Elliot Group
Julia Porter, group marketing director, ITV

Diana Tickell, UK director of communications, Barnardos
Jennelle Tilling, vice-president of marketing, Yum! Brands

Key Times
Drinks reception: 6:30pm
Speeches: 7:15pm
Dinner: 7:30pm
Awards: 9:30 - 11pm
Carriages: 1am

Location
The Point
Lancashire County Cricket Club
Talbot Road
Old Trafford
Manchester
M16 0PX