The Not For Profit Debate 

Christopher Macleod
head of group marketing & communications, Transport for London

Chris has spent most of his career in Advertising and Marketing. Beginning at the agency Leagas Delaney in the 1980s, he went on to work at Saatchi & Saatchi (twice) and Collet Dickenson Pearce, eventually as Chairman.

After spells at McCann Erickson and running his own consultancy, he is now Head of Group Marketing at Transport for London. Here he is responsible for a diverse range of Marketing programmes for London’s largest advertiser. These include Oyster card, Road safety and promoting Cycling and Walking. Recent awards include Cannes Gold Lions, IPA Effectiveness and MCCA Best integrated campaign; TfL was Campaign magazine’s Advertiser of the year in 2008.

A Fellow and former chairman of the Marketing Society, Chris has a degree from Newcastle Business School, a Masters degree from the London School of Economics and is a regular on the Bakerloo Underground line.

Neil Boorman

Neil Boorman is a writer, journalist and consultant based in London.

He is the author of Bonfire Of The Brands, a study on emotional branding and brand addiction in youth culture.

Most recently, Neil has managed the generation of a new sub-brand on behalf of the humanitarian NGO Christian Aid, called Ctrl.Alt.Shift. The brand was launched to engage disaffected 18-25 year olds in world development issues and inspire them to take action.

Neil Boorman has consulted and produced content for a wide range of youth orientated brands, such as Nokia, Adidas, Sony and Diesel, and regularly lectures at branding and marketing seminars throughout Europe.

Neil is a widely recognised journalist in his own right, having written extensively for The Times, The Independent and The Guardian to name a few.  He has also appeared as a commentator on BBC Breakfast News and The Today Programme.
  

Paul Farthing
high value relationships director, Cancer Research UK

Paul joined Cancer Research UK as Legacy Fundraising Director in 2005. He subsequently also took responsibility for Corporate Partnerships in 2006 and in April last year, he was appointed High Value Relationships Director.

Before joining CR-UK, he had over 10 years working in direct marketing agencies, most recently as managing director of Target Direct (now Tangible Response). As such he has worked with many of the UK’s largest charities as well as commercial clients. He also worked for the campaign organisation, Charter 88.

Outside of Cancer Research UK he is a trustee of Volunteer Reading Help, a regular conference speaker and on the Board of the International Fundraising Congress. He completed his MBA at Warwick University, which included a study on the relationships between corporates and charities.

Dax Lovegrove
head of business & industry relations, WWF-UK

As Head of Business and Industry Relations for the last 6 years, Dax manages WWF-UK's business engagement strategy while identifying opportunities for converging business and environmental interests. This involves developing partnership approaches within a number of priority sectors, supporting WWF’s convening of various businesses and devising campaigns that challenge unsustainable practices. Dax also works with colleagues across WWF’s network in its international endeavours with business and industry.

Before WWF, he worked in the private sector for ten years as a consultant in public relations, internet, travel and personal finance industries and at various companies including American Express. He has a Masters in Sustainable Development, which looked at the social and environmental impacts of world economic policies, disasters and development, participatory development, land management and NGO-business interactions.

Maya Prabhu
senior philanthropy adviser, Coutts & Co

Maya Prabhu is Senior Philanthropy Adviser at Coutts & Co, where she advises individuals and families on their philanthropy - from creating a strategy for a family foundation to understanding causes and choosing charities to support. Maya brings to her role over twelve years experience working within the non profit sector in India and the UK including with International Development Enterprises India and The Prince’s Trust, London. Prior to joining Coutts & Co, she was a Senior Development Manager at New Philanthropy Capital. Maya is a trustee of Beatbullying - a leading bullying prevention charity in the UK.

Richard Harrison
director of research & insight, Charities Aid Foundation

Richard began his career in a French ad agency, then moved into pharmaceutical marketing, before moving to Asia to work for Synovate, a global research agency. He initially led research projects out of the Seoul office for blue chip international FMCGs and Korean conglomerates such as LG and Samsung. From 2000 to 2005 he managed Synovate’s Beijing office, finally moving back to the UK in 2006 to manage the research function at the Charities Aid Foundation. His team has published two pieces of research in the corporate space in 2009; ‘Helping Companies Helping Charities’ – a project looking and ‘Getting Engaged’.