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Click here for the delegate list.
Hear how Macmillan Cancer Support and Action for Children increased their relevance in challenging times on 10 June at the offices of Interbrand, Central London at 6:30pm. Presentations and Q&A will be followed by drinks and refreshments at 8.15pm
To book call the Events Team on 020 8973 1360, book online or e-mail Helen
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Polly Neate
executive director of external relations and communications, Action for Children
Polly Neate is Executive Director of External Relations and Communications at Action for Children, which she joined in November 2005. Her directorate includes public policy, communications, campaigns, fundraising, marketing and new business. She is part of Action for Children’s Executive Management Team.
A journalist by profession, Polly’s previous role was as editor of Community Care, the leading weekly social care magazine, during the most successful time in its history. There, she was responsible for two magazines, several web-based products, and an annual programme of conferences and large-scale events.
Polly has spoken widely on social care and social policy for both children and adults, and on communications and public relations, both on conference platforms and in the media. She has also written for other magazines and national newspapers, and has won several awards for writing, campaigning and editing, including the Periodical Publishers Association Business and Professional Magazine of the Year, and Campaign of the Year. She has sat on several stakeholder and working groups for government.
Recently Polly was responsible for the relaunch of Action for Children, formerly NCH, including its change of name and the launch of its first ever advertising campaign.
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Hilary Cross
director of external affairs, Macmillan Cancer Support
After several years as a journalist, I started in charity communications at Friends of the Earth in 1991. I worked in media relations at the World Society for the Protection of Animals then, continuing to ignore the advice never to work with children or animals, moved to the NSPCC to help launch the Full Stop Campaign in 1999. Lynda and I started our job share at Macmillan in 2001 as Head of Media, becoming Director of External Affairs in 2007.
I have a wide brief which includes Macmillan’s brand and advertising, marketing, media & PR and public affairs and campaigning activity and website. Since Macmillan rebranded as Macmillan Cancer Support in 2006, public awareness and understanding of our services and our influence have grown enormously. The External Affairs teams have won many recent awards and polls – for example, we were voted most effective charity press team by journalists, and MPs have voted Macmillan the most impressive charity. With brand agency Wolff Olins, we won a dba Design Effectiveness Award in 2007. We are currently the second most loved charity in the UK – which I see as a challenge!
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Lynda Thomas
director of external affairs, Macmillan Cancer Support
I started my career at a PR agency doing consumer PR on a whole range of clients – from fizzy drinks to spot cream. An opportunity arose to work for the Friends of John McCarthy and my love affair with the voluntary sector began. I spent six years at NSPCC managing their fundraising PR and was lucky enough to work on the launch of the charity’s Full Stop Campaign. I moved to Macmillan as Head of Media, with my job share Hilary Cross, in 2001. The last eight years have been the most fulfilling of my career – doing a job I love for the best charity in the UK (in my opinion). I’m now Director of External Affairs, managing 70 people to deliver our vision which is to ` have powerful influence and be widely recognised and respected as the cancer support charity in the UK.’
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