Do today’s most successful marketers need to be entrepreneurs at heart?
How did this Marketing Event inspire attendees to Think Differently?
This evening of debate was a Growth Driver event which showcased how marketers can ensure they are driving the growth of their business through innovation, acquisition, organic growth and effective marketing.
Entrepreneurialism in marketing
Our inaugural Question Time, followed the format of the BBC’s popular Question Time programme. The subject was marketing and entrepreneurialism and the panel comprised heavyweights from both sides of the fence. Mark Vetch, founder of Big Yellow storage joined Luke Johnson, best known for his work with Pizza Express as the entrepreneurs and Roisin Donnelly from Proctor & Gamble and President of The Marketing Society was alongside Catherine Woolfe from EON and Mark Thomson of Royal Mail representing the marketing side of the debate.
View a full delegate list of the evening here.
Chair
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Stephen Maher
CEO, MBA
Stephen started MBA in the mid 90’s - an independent integrated communications company based in London , applying its unique philosophy of BrandAction to clients such as the AA, the National Trust and Mercedes Benz.
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Speakers
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Luke Johnson
The FT's entrepreneur and Pizza Express millionaire
Luke Johnson - Entrepreneur, investor and Pizza Express millionaire
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Nicholas Vetch
executive chairman, Big Yellow
Nicholas Vetch co-founded Big Yellow Storage in September 1998.
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Mark Thomson
media director, Royal Mail
Mark Thomson has held a variety of senior positions with Royal Mail Group, covering Sales, Marketing and Customer Services.
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Roisin Donnelly
corporate marketing director, Procter & Gamble UK and Ireland
Roisin is Corporate Marketing Director and Head of Marketing for Procter & Gamble UK and Ireland. She is responsible for marketing on all P&G brands, including the Gillette portfolio.
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Catherine Woolfe
head of advertising and brand strategy at E.ON
Catherine is responsible for E.ON’s UK marketing activities encompassing integrated advertising, media, brand management, research and insight, digital and social marketing.
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Format of the evening - Question Time
This was brand new format for The Marketing Society. This event followed the highly successful BBC Question Time format. It was an interactive event with high audience participation.
Key Times
Registration and drinks - 6.30pm - 7pm
Presentation - 7pm - 8.15pm
Drinks and mingling - 8.15pm - 9pm
Location
Royal College of Physicians
11 St Andrew's Place
Regent's Park
London
NW1 4LE
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Growth Drivers
Sponsored by:
Ticket Prices
Member (online)
£50.00 + VAT
NFP Member
£25.00 + VAT
Member & Guest £50.00 + VAT
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