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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Social Marketing Masterclass 

24 September 2010
10am - 1pm
St Andrew's House, Waterloo place, Edinburgh

Social Marketing Masterclass

Social Marketing has recently emerged as a new discipline using a specific approach and insights to drive important social change.

The Scottish Government is fast developing a reputation for its expertise in this area being responsible for a number of highly effective and award winning campaigns.

The Marketing Society is delighted that Gillian Govan, chief marketing officer of the SGSM will lead this Masterclass with examples of best practice, cost effectiveness and the impact on the bottom line – profiting the people of Scotland. To illustrate the case Jim Kelly and Sheila Gallacher of Story will present their winning approach to the Health Improvement tender.

Speakers

Gillian Govan

Gillian Govan
chief marketing officer, SGSM

In 2007 Gillian was seconded to Health Improvement at SG to write the Health Improvement Social Marketing Strategy, and in 2009 succeeded, in her own words, in 'returning to the mother ship' as chief marketing officer of Scottish Government Strategic Marketing

Jim Kelly

Jim Kelly
head of planning, Story

Jim joined Story in 2004 after a decade working at London agencies including Abbott Mead Vickers, TBWA and Ogilvy and Mather. Accounts ranged from The Economist and Eurostar to Sainsbury’s and Argos. His experience included working on the COI anti-smoking account.

Sheila Gallagher

Sheila Gallagher
board group account director, Story

Sheila has a quarter of a century’s experience as both a client at M&S as well as in agencies. As well as heading up Story’s Government account team, Sheila has also overseen client business like Scottish and Southern Energy, Stagecoach and M&S Money.

Location
St Andrew's House
Waterloo place
Edinburgh

Ticket Prices
Member (online)
£25.00 + VAT
Associate Members
£20.00 + VAT
Non Member
£75.00 + VAT

Bookings hotline
020 8973 1360
Email us
(Terms and Conditions)
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