The Future is... 

David Pemsel
group marketing director, ITV

David joined ITV in July 2005 as Marketing Director before becoming Group Marketing Director in January 2007.

In January 2009 he was promoted onto the ITV PLC Executive Committee.

He has worked in a number of senior roles within Advertising and Marketing, namely Head of Marketing Communications at Hutchinson Telecom, Group Account Director at Ogilvy & Mather, Managing Partner at St Lukes, which the Harvard Business Review described as the most ‘creative agency on earth’ and was voted agency of the year in 1997 and a Partner of Elizabeth Murdoch’s Shine Entertainment Group.

He sits on the Boards of both Freeview and Thinkbox, the television marketing trade body.

Mike Fischer
chief marketing officer, Microsoft

Mike Fischer has spent most of the past twenty years working to transform the video game business from a developer of high-tech toys to an global entertainment industry. At the beginning of 2009, Mike joined Microsoft UK’s new “Consumer and On-Line” organization as the Consumer and On-Line Marketing Officer.

Mike begin his career at the Tokyo headquarters of Sega Enterprises, Ltd., where he worked as an international product manager. At Sega, Mike launched several major games consoles and worked with partners as diverse as Michael Jackson, Ayrton Senna and Disney. Several years later, Mike returned to the US subsidiary of Sega, where as Vice President of Marketing he helped to lead the company’s change from hardware console manufacturer to a software publisher.

For the past five years, Mike has led both global and US-based marketing teams in the Entertainment and Devices division of Microsoft – focused primarily on the company’s Xbox business.

Mike Fischer holds a BS degree in Economics from California Polytechnic State University.

Stephen Haines
sales director, Facebook

Stephen Haines is the Sales Director at Facebook, where he brings more than a decade of sales experience to the team. Stephen possesses proven skill in both creating and developing profitable commercial relationships at senior level, which is fundamental in his strategic role at Facebook where he will be responsible for driving revenue growth. Stephen spent the last four years at Yahoo! UK & Ireland as head of agency strategy, generating consistent year on year double digit revenue growth. Having lead large sales teams over the years, Stephen has a wide experience of managing and harnessing the power of teams operationally and commercially and commands huge credibility for troubleshooting both internally and client-side. Stephen’s ability to pick winning partnerships, opportunities and technologies will be the driving force in his role at Facebook.

David Rowan
editor, Wired Magazine

David Rowan is editor of Wired magazine’s UK edition, which launched in April 2009. He writes regularly for the comment pages of The Times, where he previously wrote a weekly technology column and a trends column. He has edited The Guardian's websites, made TV films for Channel 4 News, and written satisfyingly long features for The Telegraph Magazine, Sunday Times Magazine, The Observer and elsewhere. Trained at The Times, he edited The Guardian's op-ed, education, analysis and Saturday features sections. He launch edited The Editor magazine for The Guardian and Public Agenda and Career for The Times; and most recently edited The Jewish Chronicle. He lives in London.