About Speakers - Speaker Biographies
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Sir John Hegarty
worldwide creative director, BBH
John started in advertising as a junior Art Director at Benton and Bowles, London in 1965.
In 1967 he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi in 1970, where he was a founding shareholder. One year later he was appointed Deputy Creative Director. John left in 1973 to co-found TBWA, London as Creative Director. The agency was the first to be voted Campaign (the UKs leading advertising magazine), Agency of the Year in 1980.
In 1982, John left to start Bartle Bogle Hegarty. Four years later, in 1986, BBH was voted Campaign magazine's Agency of the Year and won the title again in 1993, 2003, 2004 and 2005. BBH Worldwide was voted Campaign magazine’s first ever Network of the Year in 2004. BBH was also voted Cannes advertising agency of the year 2 years running.
John’s industry awards include two D&AD Golds and six Silvers, Cannes Golds and Silvers, and British Television Gold and Silvers. He was awarded the D&AD President's Award for outstanding achievement in the advertising industry. In May 2005, the International Clio Awards awarded John with the Life Time Achievement award for his outstanding achievement in the industry. In 2007, John received a knighthood in the Queen’s birthday honours. John has also been appointed to the New York’s One Club Hall of Fame and in 2008 was inducted into the New York Art Directors Club Hall of Fame.
Baroness Susan Greenfield
director, Royal Institution of Great Britain
Baroness Greenfield is Director of the Royal Institution of Great Britain (the first woman to hold that position) and Professor of Pharmacology at the University of Oxford, where she leads a multi-disciplinary team investigating neurodegenerative disorders. In addition she is Director of the Oxford Centre for the Science of the Mind, exploring the physical basis of consciousness.
Her books include “The Human Brain: A Guided Tour” (1997), “The Private Life of the Brain” (2000), and “Tomorrow’s People: How 21st Century Technology Is Changing the Way We Think and Feel” (2003) and “‘ID’ - The Quest for Identity” (2008). She has spun off four companies from her research, made a diverse contribution to print and broadcast media, and led a Government report on “Women In Science”. She has received 30 Honorary Degrees, Honorary Fellowship of the Royal College of Physicians (2000), a non-political Life Peerage (2001) as well as the Ordre National de la Legion d’Honneur (2003). In 2006 she was installed as Chancellor of Heriot-Watt University and voted `Honorary Australian of the Year’. In 2007 she was made a Fellow of the Royal Society of Edinburgh.
Peter Bazalgette
media consultant & digital investor
Peter Bazalgette is a media consultant specialising in television and digital entertainment. He is Chairman of two of Sony’s television divisions in the UK, a non-executive director of MyVideoRights and a member of BBH’s Advisory Board.
From 2004-2007 he was Chief Creative Officer of Endemol. He has personally devised several internationally successful TV formats, such as Ready Steady Cook and Changing Rooms. He also brought Big Brother to the UK. Peter’s book about the business of TV formats, Billion Dollar Game, was published in 2005.
Peter is also a non-executive director of YouGov and a former Board member of Channel 4. He serves as Deputy Chairman of the National Film and Television School and on the Board of English National Opera.
Lord Davies
Minister for Trade and Investment
E. Mervyn Davies CBE was appointed as joint Minister of State for the Department for Business, Enterprise & Regulatory Reform (BERR), UK Trade & Investment (UKTI) and the Foreign and Commonwealth Office on 14 January 2009.
Prior to this appointment, he was Chairman of Standard Chartered PLC since November 2006. He joined the Board of Standard Chartered PLC in December 1997 and was Group Chief Executive from November 2001 until 2006.
Mervyn is the Chair of the Council of the University of Wales, Bangor and a trustee of the Royal Academy of Arts.
Mervyn was awarded a CBE for his services to the financial sector and the community in Hong Kong in June 2002.
Rory Sutherland
vice chairman, Ogilvy UK
Rory Sutherland was born in Usk, Monmouthshire, in 1965 and educated at the local Haberdashers’ school and at Christ’s College, Cambridge.
At this point, promising early parallels with the life of Sir Martin Sorrell begin to break down.
He joined OgilvyOne as a graduate trainee in September of that year. After six months cross training, and thirteen months spent as the world’s worst account man (in a last remedial effort he was booked on a time management course, but got the date wrong) he was moved to the Planning Department. Soon afterwards he confessed an interest in copywriting to his line manager, who was (glad to see the back of him) thought this was a very good idea.
At this point things improved. Working for the legendary Steve Harrison, Rory was promoted to Head of Copy in 1995 and Creative Director in 1997. He won some awards. It didn’t hurt that his brother was an academic, which meant Rory had first used the internet in 1986 – and so was an early advocate of new media. Most people would have used this combined knowledge of new media and marketing to make a fortune - instead Rory managed to lose £29.50 by being the first person in the UK to have their credit card details stolen online. All the same, he has been rewarded by watching OgilvyInteractive grow into by far the most formidable digital arm of any traditional agency group – and by OgilvyOne’s capture of Campaign’s Agency of the Year title in 2007.
He is married with twin daughters, Hetty and Millie, and lives in Brasted in Kent. He remains an advocate of advertising which does different things, rather than just saying things differently.
In 2005 Rory was made vice-Chairman of the Ogilvy Group in the UK in recognition of his improved timekeeping.
Professor Geoffrey Beattie
Professor Beattie got his PhD in Psychology from the University of Cambridge (Trinity College) and is a Fellow of the British Psychological Society (BPS). He was awarded the Spearman Medal by the BPS for 'published psychological research of outstanding merit'. In 2004 Geoffrey was elected President of the Psychology section of the British Association for the Advancement of Science.
He has been a keynote speaker at many international conferences and is widely regarded as one of the leading international figures on nonverbal communication. He has published 15 books, many of which have either won or been shortlisted for major international prizes. His academic publications have appeared in a wide variety of international journals.
The School is a vibrant and flourishing centre of research. As well as the work conducted by its own research groups, it also plays a major role in the Neuroscience Research Institute and is an important member of the University-wide Institute for Health Sciences.
The School's current strategy is to carry out research at an international level, including collaborating with other major world-renowned institutions, enabling it to meet the goals of the Manchester 2015 Agenda.
One of Geoffrey’s current projects is helping to run Manchester University’s “Sustainable Consumption Institute”, supported by a major grant from Tesco. The Institute aims to explore consumer behaviour in this very complex area and to help organisations find ways to talk to consumers to encourage “greener” attitudes and lifestyles.
Dennis Turner
chief economist, HSBC Bank plc
Dennis Turner is the Chief Economist of HSBC Bank plc in the City. His role involves advising lending bankers on economic trends not only at national level, but also on industries and regions.
Before joining Midland Bank in 1978, he worked for four years in Whitehall, for the National Economic Development Office. This was during the Labour government’s Industrial Strategy Initiative, which was an attempt to improve the performance of the UK’s manufacturing sector.
His first job on leaving university (Swansea and University College, London) was as an economist for a national trade union. Here he was responsible for the preparation of pay claims, arbitration cases and the union’s submission to various statutory bodies set up under Edward Heath’s Industrial Relations Act.
His principal interests outside office hours are music and football. He is a director of Fulham Football Club and his publications include the definitive history of Fulham, the need for an Industrial Investment Bank in the UK, analyses of the textile and construction industries, and critiques on the recordings of Van Morrison, Joe Cocker and Ray Charles.
Tamar Kasriel
futurist, MD Futureal
Listed by Wired Magazine among the world’s most influential futurists, Tamar Kasriel uses her logical and creative approach to understanding future consumer demand to help a wide range of companies and organisations, from Coca Cola to De Beers to the Church of England.
In her work, Tamar draws upon her experience at The Guardian’s New Media Lab, ten years at the Henley Centre where she was a Director, and of living and working in Japan. In 2007 she established a specialist consultancy, Futureal (www.futureal.net), to bring together diverse approaches to the analysis of consumer behaviour and demand, to help companies plan and prepare for their future. Being ready for the future is not just a question of prediction, but of understanding why something happens, and therefore how it is likely to evolve.
Tamar is a frequent commentator in the press, from the BBC to Business Week to the Financial Times.
Boris Johnson
Mayor of London
Boris Johnson was born in June 1964 in New York. His family moved to London when he was five years old.
Boris went to primary school in Camden and was subsequently educated at the European School in Brussels, Ashdown House and then at Eton College. He later read Classics at Balliol College, Oxford as a Brackenbury scholar. During his time at Oxford University he became president of the prestigious Oxford Union.
Much though he envies and admires the City, he lasted a week as a management consultant before becoming a trainee reporter for The Times. His career in journalism has seen him undertake various jobs. After a short time as a writer for the Wolverhampton Express and Star, he joined The Daily Telegraph in 1987 as leader and feature writer. From 1989 to 1994 he was the Telegraph's European Community correspondent and from 1994 to 1999 he served as assistant editor. His association with The Spectator began as political columnist in 1994. In 1999 he became editor of the paper and stayed in this role until December 2005.
In 2001 he was elected MP for Henley on Thames, replacing Michael Heseltine. He has held shadow government posts as Vice Chairman, Shadow Minister for the Arts and Shadow Minister of Higher Education. In July 2007, Boris Johnson resigned from his position as shadow education secretary so that he would be free to stand as Conservative candidate for Mayor of London. He resigned as MP for Henley shortly after becoming Mayor of London.
Hugh Davidson
After qualifying as a barrister, Hugh Davidson joined Procter & Gamble 50 years ago, and remains an active marketer.
He has worked in 16 countries, and over 100 categories. After Marketing Manager at P&G, and McVities, he became President of Playtex International in Canada and Europe.
Then he co-founded Oxford Strategic Marketing, twice a recent winner of the MS Gold Award for best practice marketing. Clients worked with include Shell, Prudential, GSK, Barclays, Pedigree Petfoods, British Airways, Pepsico, and Volkswagen.
Hugh is now using his marketing skills as a full time social entrepreneur. His family Trusts fund five innovative overseas projects, two jointly with Oxfam. They focus on street children, and women’s' enterprise groups in Vietnam, West Bengal, and Ghana.
He spent 12 years as Visiting Professor of Marketing at Cranfield, and has written 5 books, including "Offensive Marketing" and "The Committed Enterprise". A new one: "LISTEN! A Call to Revolution for Marketers" will appear next year.
Antony Jenkins
chief executive of global retail banking, Barclays
Antony became Chief Executive of Barclaycard in January 2006, and has led a revival in the fortunes of the business, He has revitalised the management team, realigned the lending criteria to take account of tougher economic conditions and placed Barclaycard at the forefront of innovation in the credit and payments industries.
He joined Barclaycard from Citigroup where he had worked since 1989 in a number of roles based in London and New York. As General Manager and Executive Vice President, Citi Brands, he was responsible for most of Citi Cards with $90 billion in receivables. His portfolio included Platinum, Universal Cards, Drivers Edge, Dividend, Diamond AAdvantage, Small Business, Premier Pass and College.
Barclays is where Antony started his career in finance back in 1983, when he completed the Barclays Management Development Programme before going on to hold various roles in retail and corporate banking.
Antony was educated at Oxford University and has a Masters in Philosophy, Politics and Economics. He also has an MBA from the Cranfield Institute of Technology.
Will Harris
marketing director, Nokia UK
Will started his career in advertising working at Lowe Howard-Spink in 1992. In 1994 he moved to WCRS to work on a new start up mobile business which was to become Orange. For the next five years he helped create one of the iconic brands of the 1990's.
In 1999 Will became the marketing director of the soon-to-be demerged BT Wireless, and was tasked with creating a new brand for the European mobile properties. After the requisite amount of pushing and showing, the O2 brand was born on 2 February 2002 (02/02/02).
Glossing over a fascinating but short-lived spell in politics (codeword: Operation Disaster), the obligatory .com start-up and a period running an integrated agency, in 2007 will started at Nokia as the UK marketing director.
When not at work, he spends his spare time running around after his three children aged 4 and below. Moreoften than not, he comes off second best.
Amanda Mackenzie
chief marketing officer, Aviva Plc
Amanda is the Chief Marketing Officer of Aviva, heading up global marketing and corporate affairs on their Executive Committee.
This is the first time marketing has been an executive role at Aviva and the first time there has been a woman on the executive in its 200 year history as Norwich Union.
Amanda has 22 years of experience in advertising and marketing, starting as a graduate trainee at WCRS, leaving DMBB to move in to marketing and then roles at Air Miles, BT and British Gas before joining Aviva in March of last year.
Amanda is a fellow of the Marketing Society and on the board of the National Youth Orchestra of Great Britain, and the Government Strategic Marketing Advisory Board.
Paul Flatters
managing partner, Trajectory
Before setting up Trajectory in 2008, Paul was Managing Director of Opinion Leader Research and Chief Executive of the Future Foundation. His career has also taken in roles at BBC News (where he was Head of Analysis & Research and a member of the News Editorial Board, the senior editorial policy forum within BBC News) and Consumer's Association (as Research Director).
He is a very experienced consultant and media commentator taking His previous clients include EMAP, Orange, Nissan, BBC, Tesco, Microsoft and Mercedes. He is a regular conference speaker and is frequently invited to speak and run workshops across Europe and in America for the senior management of organisations such as Coca-Cola, Next, Bayer, Emap and IPC.
Paul, and fellow Trajectory partner Michael Willmott, have an article on the post-recession consumer landscape in the current edition of Harvard Business Review.
Mark Lund
chief executive, COI
Mark read English and Philosophy at Bristol University as a logical precursor to becoming an account management trainee at Lintas. There followed 6 years in the cradle of British creative advertising Collett Dickenson Pearce. In 1990 he joined Euro: RSCG as Director of International Development in Paris. After two years of global travel Mark rejoined Still Price Lintas in London, as head of account management.
He moved to Delaney Fletcher Bozell in 1995 as Managing Director. In 2000 he and his partner Greg Delaney led an MBO to form Delaney Lund Knox Warren where he was Group Chief executive. The agency grew from 20 to 220 people. DLKW became part of Creston plc in 2005 and Mark chaired the operating management board of all the Creston companies.
In 2009 as DLKW became a Top 10 UK agency he joined COI as Chief Executive.
He has been Chairman of the Advertising Association from 2006 -2009 and was an IPA council member for ten years.
Tess Alps
chief executive, Thinkbox
Tess became the first Chief Executive of Thinkbox, the central marketing body for commercial TV, in July 2006; her mission is to prove the enduring appeal and effectiveness of broadcast TV advertising, while helping marketers navigate emerging TV platforms.
Immediately prior to this she worked at PHD for thirteen years, becoming Group Chairman in 2003. Her early career was in TV sales, where she ended up as an ITV sales director before joining PHD.
She is a past President of WACL, Fellow of the Marketing Society, and member of the MGGB. She sits on advisory boards for the Advertising Standards Authority and the Radio Times. She is a Fellow of the RTS and a member of BAFTA. In 2007 she won the Outstanding Achievement award from Women in Film and Television.
Ashley Highfield
managing director & VP, consumer & online UK, Microsoft
Ashley Highfield is Managing Director & VP, Consumer & Online UK; part of a newly established global organisation within Microsoft responsible for consumer services across PC, mobile and internet platforms including Windows, MSN, Hotmail, and Internet Explorer. He is also responsible for Microsoft’s online advertising business.
Highfield joined Microsoft in January 2009 from his position as CEO of Kangaroo, the proposed video-on-demand joint venture between the BBC, ITV and Channel 4. Previously he was Director of New Media & Technology and an executive board member for the BBC for 8 years, and prior to that was MD of Flextech Interactive and a member of the executive of Flextech plc (now Virgin Media).
Highfield is a Governor of the British Film Institute, a Fellow of the Royal Television Society, a member of BAFTA, a Chartered (Information) Engineer, and a non-executive director of William Hill plc.
Kathy Parker
global marketing and innovation director, Guinness
Kathy Parker is the Global Marketing and Innovation Director for Guinness - a brand brewed in 50 countries and selling 10 million glasses per day, across 150 markets worldwide. Kathy recently led the most ambitious programme ever undertaken on the Guinness brand, to celebrate the brands 250th anniversary. The campaign ran successfully in over 40 markets.
Prior to her current role, Kathy was Marketing Director for Guinness in Ireland, a unique opportunity to market this iconic brand in its spiritual home. In this role she successfully repositioned the Guinness brand in Ireland, as well as receiving a string of advertising and design awards.
Kathy started her career with Unilever, where she worked in consumer strategic planning, innovation and marketing on brands such as Lynx and Impulse. Her final role was as brand director on Dove, where she was part of the global strategy team to create the impactful and very successful Dove Real Beauty campaign.